How to Get a For Sale by Owner Listing--LarsonEd

Fort Myers Real Estate School

For sale by owners tell us that the major reason they try to sell without an agent is that they feel they are saving a commission. The #2 reason is related to a prior unpleasant experience with another agent. So how do you convince a For Sale by owner that not only are agents in general a good idea but that having you specifically is the right choice for them?

1. Show the FSBO that working with you is in their best interests

Do this by preparing an FSBO packet that includes: a cover letter, what you need to know to sell your own home, your personal bio/brochure, company information, and the necessary forms to sell their own home. The information alone may show them that you know your stuff and they may not be as equipped as they thought to do it on their own.

2. Develop an approach to FSBOs that is comfortable to you

Make contact early, ask them about the property, and leave them the documentation necessary to sell.

3. Ask them questions:

a. Is your property priced properly?

b. Can you justify your price?

c. Are you reaching the right people?

d. Can you reach them again?

e. Can you weed out the “lookers”?

f. Will the prospect confide in you?

g. Do you understand financing?

h. Can you find hidden objections?

i. Are you always available?

j. Can you close a sale?

k. Can you sell their home?

l. Who will draft the documents?

m. Are you really saving the commission?

When it comes down to it, once you ask them some or all of these questions, the FSBO may realize that they really aren’t equipped to sell their own home, leaving you in a position to sell their property yourself.

4. Stop by early and often

An FSBO’s pride may get in the way of letting you take the property at first, but once they realize they aren’t cut out for it, make sure you are there to take it over. Keep these techniques in mind when you are approaching a FSBO and they will be more likely to choose you as an agent when they’ve had enough.

Coming soon:

How to Overcome FSBO Objections

If you are a new Florida real estate professional, make sure you complete your Post-Licensing Education before your 1^st license expiration date. If you are a seasoned veteran, it’s never too early to get your Continuing Education done.

Either way, Larson Educational Services has you covered with timely and market-ready information taught in professional classrooms by instructors who care about your success. Learn more about the courses we have to offer in Fort Myers, Naples or Online at the following link - http://www.larsoned.com/realestate/ - or simply call a friendly Larson representative at (239) 344-7510.

 Larson Educational Services looks forward to earning the right to be your real estate school of choice!

 Larson Educational Services
1400 Colonial Blvd. Suite 44
Fort Myers, FL 33907
info@LarsonEd.com 
239-344-7510
http://www.LarsonEd.com/realestate/licensing/naples-real-estate-school/ 
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Developing Your Farm Part 2--Naples Real Estate School

Naples Real Estate School

As you saw in our previous post, Farming is the process real estate agents working or prospecting an area of interest for sellers and buyers. For a refresher on Prospecting, check out our post called “What is Prospecting, Why is it Necessary, and Why it Scares Most Agents.” Once you have selected the area you want to farm using the criteria outlined in the previous post, you will need to do some more research. You have now selected an area you may want to farm based on your feelings or first impressions, now you need to see if the data back up your notions.

What should you look for when researching the area you want to farm?

1. Write down every listing in the area and who has it.

Be aware if there is one dominant agent. You shouldn’t, however, let yourself be intimidated by a prominent agent. You know what you are capable of and what your strengths are, and there is no way one single agent has every niche covered. Find a way to enter the niche in the market and expand from there. However, if there is not already a dominant agent, that only means you can become the dominant agent.

2. Make your own directory of the area you plan to farm.

You can order this directory any way you like to make the information easier to understand based on your goals and preferences.

3. Tour homes currently on the market.

This helps you increase your intimacy with the market in a way that you probably can’t get by looking at listings online. The more intimate you are with the farming area, the more easily you can sell it.

4. Use sold information to track activity over the past two years.

We would usually say to track this information all the way back to five years ago (in this case it would be 2007), but the listing information from before the bubble burst will not be helpful. Remember, it’s better to work smart rather than work hard.

5. Become familiar with major points of interest in the area.

Is there a large shopping center? Is there a baseball spring training facility nearby? Is there a park in the neighborhood? The more information you know about the farming area, the better off you will be. When you do choose your farming area, and you are out prospecting for new buyers and sellers, remember to keep in touch with past clients. If you keep track of where they are at in their lives by staying in touch with them on a regular basis. People will remember the simple action of sending a card or giving them a call and will remain loyal to you as an agent. Using these ideas for research, you will be better equipped to decide if an area is suitable for you to becoming your farming area.

Coming soon:

Open house tips: Part 1

For a list of prospecting tips, check out our previous posts here and here.
 Larson Educational Services
1400 Colonial Blvd. Suite 44
Fort Myers, FL 33907
info@LarsonEd.com 
239-344-7510
http://www.LarsonEd.com/realestate/licensing/naples-real-estate-school/
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Florida 14 Hour Real Estate Continuing Education

Larson Educational Services will be holding several two-day workshops for licensed real estate professionals to complete 14 hours of continuing education credits to maintain their state licenses.

The course covers the most recent legislative changes to Florida law and FREC rule changes, as well as new information on property tax bills, mortgage debt forgiveness, short sales, and more.
Dates and locations available include:

- August 10 and 12 at 1400 Colonial Blvd, Suite 44, Fort Myers
- August 27 and 28 at 3073 Horseshoe Drive South, Suite 122, Naples
- September 24 and 25 at 1400 Colonial Blvd, Suite 44, Fort Myers

Class time is 9 a.m. to 5 p.m. both days and tuition is $99.

To register, call Larson Educational Services at 239-344-7510, Monday through Friday or online at http://www.larsoned.com/realestate/continuing-education/courses/.

If you can't make it to the classroom, download our FREE eBook.

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Real Estate CAREER NIGHTS on April 6 and April 13

What is career night?

It’s a chance for you to learn more about the Real Estate industry from a family owned company with 30 years of real estate education experience: Larson Educational Services.

Information available includes:

-Education requirements
-Examination Requirements
-Florida Licensing fees
-Local Real Estate companies looking for Licensed real estate professionals

Also, one attendee will win a $150 scholarship toward our Real Estate Licensing education!

No need to register and it’s free to attend.


UPCOMING REAL ESTATE CAREER NIGHTS:

Date: Tuesday, April 6, 2010
Time: 6:30pm-7:30pm
Location:
Larson Educational Services
1400 Colonial Blvd, Suite 44
Fort Myers, FL 33907

Date: Tuesday, April 13, 2010
Time: 6:30pm-7:30pm
Location:
Larson Educational Services
3073 South Horeshoe Drive, Suite 114
Naples, FL 34104

If you have any questions, call a friendly LARSON representative at (239) 344-7510 or CLICK HERE for additional information. Google

NEED a real estate license? Larson Educational Services is here to help you!

At family-owned Ft Myers real estate school, Larson Educational Services www.LarsonEd.com, you can complete the education necessary to obtain your Florida Real Estate License in as little as 8 days. Our Course I: Sales Associate License Course is the 63-hour required education to obtain your Florida real estate sales associate license. You’ll learn about the Florida licensing requirements, sales associate responsibilities, and agent liabilities and standards of conduct.

It's one of a kind!

Comprised of 16 modular units covering the basic principles and business fundamentals of real estate, our experts will prepare you not only for success on exam day, but will help you get off to a fast start once you have received your license. Because our course has a modular format, you can actually mix-and-match dates and locations if you need flexible scheduling. Just contact us and we'll help you put a schedule together. You can't find that flexibility at any other real estate school in Fort Myers, Naples, Port Charlotte or even the entire state of Florida! Plus, your tuition payment is good for one year! You can attend the course again to review for no additional charge.

We have real estate classes in Ft Myers, Naples and Port Charlotte starting soon:

FORT MYERS - Royal Palm Square at 1400 Colonial Blvd, Suite 44
WEEKDAY CLASS - Mar 22-26, 29-31 (8:30am-4:30pm)
WEEKEND CLASS - Apr 10-11, 17-18, 24-25, May 1-2 (8:30am-4:30pm)
WEEKDAY CLASS - Apr 12-16, 19-21 (8:30am-4:30pm)
EVENING CLASS - Apr 26-29, May 3-6, 10-13, 17-20 (6:15pm-9:45pm)

NAPLES - Horseshoe Park of Commerce at 3073 Horseshoe Dr S, Suite 114
WEEKDAY CLASS - Apr 19-23, 26-28 (8:30am-4:30pm)
WEEKDAY CLASS - May 17-21, 24-26 (8:30am-4:30pm)

PORT CHARLOTTE - Punta Gorda-Port Charlotte-North Port Association of REALTORS building at 3320 Loveland Blvd
WEEKDAY CLASS - May 10-14, 17-20 (8:30am-4:30pm) **This date is tentative and may change.**

Tuition is $299 and includes your course materials.

To register, please call a friendly Larson representative at (239) 344-7510 or online at http://www.larsoned.com/realestate/licensing/courses/

Larson Educational Services
Royal Palm Square Shopping Center
1400 Colonial Blvd, Suite 44
Fort Myers, FL 33907
(239) 344-7510
About Larson Educational Services Google

LAST Real Estate License Class of 2009 begins Dec 7 in Fort Myers

At family-owned real estate school, Larson Educational Services http://www.larsoned.com/, you can complete the education necessary to obtain your Florida Real Estate License in as little as 8 days. The entire process to obtain your license takes approximately 10-30 days.

Our LAST Weekday class of 2009 begins
Monday, December 7.

If you start the process now, you could have your Florida Real Estate License in your hand before Christmas.

In this course, you’ll learn the basic principles and business fundamentals of real estate presented by experts who will prepare you not only for success on exam day, but will help you get off to a fast start once you have received your license. Also, our tuition is good for one year so you can come back for review at no additional charge.

LAST Florida Real Estate Sales Associate License Class of 2009:

FORT MYERS WEEKDAY CLASS -

LOCATION: Royal Palm Square - 1400 Colonial Blvd, Suite 44
DATE: Dec 7-11, 14-16

TIME: 8:30am-4:30pm

Tuition is $299 and includes your course materials.

To register, please call a friendly Larson representative at
(239) 344-7510 or online at
http://www.larsoned.com/realestate/licensing/courses/


Larson Educational Services
Royal Palm Square Shopping Center
1400 Colonial Blvd, Suite 44
Fort Myers, FL 33907
(239) 344-7510
About Larson Educational Services

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