Open House Tips Part 1--Naples Real Estate School

Naples Real Estate School

Once you have selected an area to farm and you have prospected for clients, you will be ready to start selling homes. One tool for selling a client’s home is to hold an open house. The professional real estate community appears to be split on whether it’s a good idea to hold an open house or not. The successful real estate agents we have interviewed report that at least 20% of their sales were to buyers they met at an open house. An open house can be a good source of both buyer and seller leads. Some agents will hold open houses on homes listed by other agents within their firm just for the possibility of gaining leads and experience. Assuming the home is presentable, spotless from top to bottom, priced correctly, and located in a high traffic area, here are tips to improve the odds that the house will sell at an open:

1. Try different times and days.

You may find that the prospects in your farm area do not turn out to open houses on Saturday afternoons because the people in the area are really big into college football, but late Sunday mornings yield a good turnout because they don’t care about the NFL games on Sundays. This will simply take some time to figure out what works best for the area.

2. Invite neighbors and targeted prospects.

Maybe you know of a certain prospect who would have a unique interest in the house you are showing because it offers them a chance to expand their living space. And you know what this prospect is looking for because you have been keeping in touch with them. Invite them to the open house even if they live in an area outside of your farm, because this prospect with the unique interest in a property will be more likely to make the purchase.

3. Place signs at appropriate areas.

Also, remember to include your name on the sign so even if people are not interested in that open house, they can come out to more of your showings in the future.

4. Advertise online.

It’s 2014. You have no reason not to be advertising your open house online. However, be careful about spamming your Facebook friends with open house information that does not pertain to them because that is a sure way to get blocked (this applies to any social media website). Write colorful, descriptive ads and place them in web classifieds or open house directories. Using these 4 tips when holding an open house will increase the odds that the house will sell and/or you will gain more prospects in the process.

Coming soon:

Open House Tips: Part 2

For a list of prospecting and farming tips, check out our previous posts:
Prospecting tips #1
Prospecting tips #2
Farming tips #1
 Larson Educational Services
1400 Colonial Blvd. Suite 44
Fort Myers, FL 33907
info@LarsonEd.com 
239-344-7510
http://www.LarsonEd.com/realestate/licensing/naples-real-estate-school/ 
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Developing Your Farm Part 2--Naples Real Estate School

Naples Real Estate School

As you saw in our previous post, Farming is the process real estate agents working or prospecting an area of interest for sellers and buyers. For a refresher on Prospecting, check out our post called “What is Prospecting, Why is it Necessary, and Why it Scares Most Agents.” Once you have selected the area you want to farm using the criteria outlined in the previous post, you will need to do some more research. You have now selected an area you may want to farm based on your feelings or first impressions, now you need to see if the data back up your notions.

What should you look for when researching the area you want to farm?

1. Write down every listing in the area and who has it.

Be aware if there is one dominant agent. You shouldn’t, however, let yourself be intimidated by a prominent agent. You know what you are capable of and what your strengths are, and there is no way one single agent has every niche covered. Find a way to enter the niche in the market and expand from there. However, if there is not already a dominant agent, that only means you can become the dominant agent.

2. Make your own directory of the area you plan to farm.

You can order this directory any way you like to make the information easier to understand based on your goals and preferences.

3. Tour homes currently on the market.

This helps you increase your intimacy with the market in a way that you probably can’t get by looking at listings online. The more intimate you are with the farming area, the more easily you can sell it.

4. Use sold information to track activity over the past two years.

We would usually say to track this information all the way back to five years ago (in this case it would be 2007), but the listing information from before the bubble burst will not be helpful. Remember, it’s better to work smart rather than work hard.

5. Become familiar with major points of interest in the area.

Is there a large shopping center? Is there a baseball spring training facility nearby? Is there a park in the neighborhood? The more information you know about the farming area, the better off you will be. When you do choose your farming area, and you are out prospecting for new buyers and sellers, remember to keep in touch with past clients. If you keep track of where they are at in their lives by staying in touch with them on a regular basis. People will remember the simple action of sending a card or giving them a call and will remain loyal to you as an agent. Using these ideas for research, you will be better equipped to decide if an area is suitable for you to becoming your farming area.

Coming soon:

Open house tips: Part 1

For a list of prospecting tips, check out our previous posts here and here.
 Larson Educational Services
1400 Colonial Blvd. Suite 44
Fort Myers, FL 33907
info@LarsonEd.com 
239-344-7510
http://www.LarsonEd.com/realestate/licensing/naples-real-estate-school/
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New License Requirements begin Jan 1, 2010 for Florida Loan Originators

NEW Licensing Requirements Starting January 1, 2010

In accordance with Florida legislation passed earlier this year, the license exemption (FS494.006) for all Loan Originators employed by Florida licensed Lenders and Correspondent Lenders will be going away on January 1, 2010. What this means is that currently unlicensed Loan Originators will need to complete the 24 Hour Mortgage Broker License Course and pass the state exam in order to meet the new requirements beginning January 1, 2010. Loan Originators working without a license will face a $1,000 fine per day.


NOTE: We recommend getting registered as soon as possible since this is our LAST class of 2009.

LARSON EDUCATIONAL SERVICES www.LarsonEd.com will teach you everything you need to know to become a Licensed Florida Mortgage Broker. In only 3 DAYS of class you will be prepared to take the Mortgage Broker State Exam. You’ll learn the basic principles and business fundamentals of financing and mortgage brokerage. You’ll gain a comprehensive understanding of common mortgage terms, state and federal lending laws, mortgage broker standards of conduct, common industry practices, current Florida licensing requirements, and Florida licensing rules. We include all Exam Preparation materials in the course so you do not need to attend a separate course or purchase additional materials!

Our LAST Mortgage Broker/Loan Originator License Course of 2009 is:

Date: Friday, December 4 - Sunday, December 6
Credit Hours: 24 hours
Time: 8:30am - 4:30pm each day
Location: 1400 Colonial Blvd, Suite 44, Fort Myers, FL 33907

Register by calling a friendly Larson Educational Services representative at (239) 344-7510 or online at http://www.larsoned.com/mortgagebroker/licensing/courses/


Larson Educational Services
1400 Colonial Blvd, Suite 44
Fort Myers, FL 33907
(239) 344-7510
About Larson Educational Services Google

Florida Mortgage Broker and Loan Originator License School

Larson Educational Services www.LarsonEd.com, a Fort Myers, Florida mortgage business school and approved NMLS provider, will guide you through the 24-hour Florida Mortgage Broker licensing process.

NEW Licensing Requirements Starting January 1, 2010

In accordance with Florida legislation passed earlier this year, the license exemption (FS494.006) for all Loan Originators employed by Florida licensed Lenders and Correspondent Lenders will be going away on January 1, 2010. What this means is that currently unlicensed Loan Originators will need to complete the 24 Hour Mortgage Broker License Course and pass the state exam in order to meet the new requirements beginning January 1, 2010. Loan Originators working without a license will face a $1,000 fine per day.

NOTE: We are expecting large class sizes for our remaining 2009 class schedule so we recommend getting registered as soon as possible.

LARSON EDUCATIONAL SERVICES www.LarsonEd.com will teach you everything you need to know to become a Licensed Florida Mortgage Broker. In only 3 DAYS of class you will be prepared to take the Mortgage Broker State Exam. You’ll learn the basic principles and business fundamentals of financing and mortgage brokerage. You’ll gain a comprehensive understanding of common mortgage terms, state and federal lending laws, mortgage broker standards of conduct, common industry practices, current Florida licensing requirements, and Florida licensing rules. We include all Exam Preparation materials in the course so you do not need to attend a separate course or purchase additional materials!

Our upcoming Mortgage Broker Licensing Courses are:

Date: Friday, November 13 - Sunday, November 15
Credit Hours: 24 hours
Time: 8:30am - 4:30pm each day
Location: 1400 Colonial Blvd, Suite 44, Fort Myers, FL 33907
Tuition: $249 includes course materials

Date: Friday, December 4 - Sunday, December 6
Credit Hours: 24 hours
Time: 8:30am - 4:30pm each day
Location: 1400 Colonial Blvd, Suite 44, Fort Myers, FL 33907
Tuition: $249 includes course materials

Register by calling a friendly Larson Educational Services representative at (239) 344-7510 or online at http://www.larsoned.com/mortgagebroker/licensing/courses/

Larson Educational Services
1400 Colonial Blvd, Suite 44
Fort Myers, FL 33907
(239) 344-7510
About Larson Educational Services Google

Mortgage Broker License Course in Ft Myers at Larson Ed

Florida Mortgage Broker License Course starts September 11 in Fort Myers

Larson Educational Services in Fort Myers still has seats available in its weekend offering of the Florida Mortgage Broker Licensing Course. Class runs 3 days total. Our next two classes are September 11-13 (Fri-Sun) and November 13-15 (Fri-Sun) from 8:30am-4:30pm each day.

Our Mortgage Broker License Course is the 24-hour course required to obtain your Florida mortgage broker license.

In this course you’ll learn the basic principles and business fundamentals of financing and mortgage brokerage. You’ll leave the course with a comprehensive understanding of common mortgage terms, state and federal lending laws, mortgage broker standards of conduct, common industry practices, current Florida licensing requirements, and Florida licensing rules.
The course materials include a student workbook with space for notes and sample questions and diagnostic exams to measure your progress and prepare you for success.

At LARSON Educational Services you’ll encounter instructors who not only know the laws, but who share your enthusiasm – instructors who’ll make “going back to school” a pleasant experience. And you’ll get a solid understanding of the concepts you need to know, not only to pass the license exam, but to get off to a running start in your new career.

DATES and TIME

Option 1:

September 11-13 (Fri-Sun)

8:30am-4:30pm

Option 2:

November 13-15 (Fri-Sun)

8:30am-4:30pm

TUITION

$249 includes your course materials

LOCATION

Larson Educational Services

Royal Palm Square

1400 Colonial Blvd, Suite 44

Fort Myers, FL 33907

REGISTRATION

Online at http://www.larsoned.com/mortgagebroker/licensing/courses/

By phone at 239.344.7510

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