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Tuesday, July 29, 2014

The 4 S's of Prospecting--Fort Myers Real Estate School

Presented by Fort Myers real estate


 school Larson Educational Services


If you have followed our prospecting tips Part 1 and Part 2, you should have a significant sphere of influence that includes a ton of prospects.

All of our prospecting tips so far have been focused on how to get prospects, this post is about how to maintain them. These are The 4 S’s of Prospecting, or what to do with a prospect once they give you their business card or other contact information.

1. See

See the prospects. Make face-to-face contact with them so you are in their mind when they need to sell a home. You don’t have to be pushy, but make sure they know that you are in the business of real estate so they know you are the one to call to help with their next purchase or sale.

2. Save

Save their information and mark them with leads to other people they may know who could be potential clients. Keep track of pertinent information they have given you, such as life goals, upcoming location changes, and housing needs.

3. Schedule

Set an appointment to meet with them and make sure you keep that appointment. If they are willing to give you their time they will be looking for you to prove that you are trustable. The best way to gain the trust of a prospect is to do what you say you will do. There is no faster way to lose a prospect than to be late for an appointment.


4. Sell

This is the ultimate goal, isn’t it? Sell them something. And if they aren’t buying or selling, maybe they have a friend who is or a family member who will. You never want to lose a potential prospect because of a bad interaction.

Don’t feel like reading? Perfect! Larson Educational Services has quick videos with prospecting tips available here and here.

Coming soon: Developing Your Farm Part 1––Selecting Your Sphere of Influence

If you are a new Florida real estate professional, make sure you complete your Post-Licensing Education before your 1st license expiration date. If you are a seasoned veteran, it’s never too early to get your Continuing Education done. Either way, Larson Educational Services has you covered with timely and market-ready information taught in professional classrooms by instructors who care about your success.

Learn more about the courses we have to offer in Fort Myers, Naples or Online at the following link - http://www.larsoned.com/realestate/ -- or simply call a friendly Larson representative at (239) 344-7510.
Larson Educational Services looks forward to earning the right to be your real estate school of choice!

Brad Larson
Larson Educational Services
1400 Colonial Blvd.
Suite #144
Fort Myers, FL 33905
info@LarsonEd.com
239-344-7510
http://www.LarsonEd.com/realestate/licensing/naples-real-estate-school/
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Thursday, July 10, 2014

Top 10 Prospecting Tips for Real Estate Agents: Part 2

Top 10 Prospecting Tips for Real Estate Agents (Part 2)

For a quick introduction to prospecting, check out our post, “What is Prospecting, Why is it Necessary, and Why it Scares Most Agents."


Now that you know what prospecting is and why it’s important, we can get into the details of how exactly to prospect for clients. Most of these tips require no special talent, only effort and organization, but they will put you on the fast-track to finding buyers and sellers who want to do business with you.

5. Practice proper phone etiquette

When you call to introduce yourself or check in with a prospect, ask if they are busy. If so, see if there is a better time to call them back. It’s important to be persistent when you’re selling homes, but if the prospect is giving you a stand-offish vibe, then it’s best to back off.

4. Hand-address any mail you send

Hand-written letters increase the likelihood that they’ll be opened because they add a personal touch. Mailing too many letters to hand-address? Choose a computer typeface that looks like handwriting and the effect can still be noticed.

 3. Contact your best prospects first

Time is finite, and if you are doing your job right with prospecting, you will have so many people in your phone that you won’t be able to contact all of them for every listing. So contact your best prospects first, the ones who you know would be interested in a certain property and are pre-approved.

2. Build your email list

You can do this by sponsoring an occasional online contest. Tell interested prospects they must enter via email and will be notified the same way. Offer a good prize—a television or a dinner for two at a hot restaurant. For each contest offer a different kind of prize. Sooner or later, you’ll motivate most people to participate.

1. Ask prospects for just 5 minutes

Tell them that in exchange for a 5 minute appointment you will give them tips on how to increase their home’s value—and stick to it! When that 5 minutes is up, let them know that you appreciate their interest but the time they promised you has run out. More often than not, this show of respect will get them to invest even more time into you because they will see this as a trust-worthy attribute.

Coming soon: The 4 S’s of the Prospecting Cycle.

If you are a new Florida real estate professional, make sure you complete your Post-Licensing Education before your 1st license expiration date. If you are a seasoned veteran, it’s never too early to get your Continuing Education done. Either way, Larson Educational Services has you covered with timely and market-ready information taught in professional classrooms by instructors who care about your success.

Learn more about the courses we have to offer in Fort Myers, Naples or Online at the following link - http://www.larsoned.com/realestate/ - or simply call a friendly Larson representative at (239) 344-7510.
Larson Educational Services looks forward to earning the right to be your real estate school of choice!

Brad Larson
Larson Educational Services
1400 Colonial Blvd.
Suite #144
Fort Myers, FL 33907
239-344-7510

Tuesday, July 8, 2014

Career Night TONIGHT at LarsonEd from 6:30pm-7:30pm

What is career night?


If you are unsure about whether or not a career in real estate is right for you, this is your chance to get more information prior to spending money on our classes or before submitting an application to the state. It's also a chance for you to learn more about the Real Estate industry and current market from Larson Educational Services, a family owned company with 30 years of real estate education experience.

This 1-hour informational session is provided free of charge in our clean, comfortable and professional classroom environment and is instructed by members of the Larson family. There is no obligation if you attend. Information available includes:
    • Education and examination requirements
    • Florida Licensing fees
    • Traits and skills that lead to success in the industry
    • Local Real Estate companies looking to hire newly Licensed real estate professionals
Also, you will get the opportunity to participate in a free drawing to win a $150 scholarship toward our Real Estate Licensing education!

To register simply click a date below, enter your information, and click "Checkout". You may also call us at (239) 344-7510 to register. There is no cost to attend.

Upcoming Career Night Dates

Evening Session: Tuesday evening from 6:30pm-7:30pm
Weekend Session: Saturday morning from 10:30am-11:30am


  • Tuesday, July 8 (Evening) - Fort Myers
  • Tuesday, July 22 (Evening) - Naples


  • Brad Larson
    Larson Educational Services
    (239) 344-7510
    About Larson Educational Services
    Connect with me on Google+