Larson Educational Services is the premier education provider in SW Florida. We are a Real Estate, CAM and Mortgage Loan Originator School. Classes are available in Fort Myers, Naples and Online.
Check out LarsonEd's new Naples campus in this quick video tour!
Larson Educational Services is the premier Naples real estate school and education provider. Family-owned and operated, we will assist you with every aspect of your Florida real estate career with our Florida approved Pre-Licensing, Exam Prep, Post-Licensing and Continuing Education courses. Through our top-notch classroom courses and online training, you can fulfill all the Florida education requirements.
We get it, you became a real estate agent because you love to talk. But here’s a nugget of harsh truth: sometimes you have to listen as well. In fact, your entire career depends on your listening skills. Otherwise, how will you understand your clients’ needs and make all those sales? (Hey, at the very least try to pretend to listen.) Here are Florida real estate school Larson Educational Services’ simple listening techniques for effective communication:
Fight distraction and bad listening conditions.
Have you ever been out with friends and everyone is sitting at the table, faces turned down, with the blue glow of their cell phone illuminating their dead countenance? Don’t be that person. Put your phone on silent and give other people your full attention.
Come on, man. Just talk to the people you're with.
Show patience and don’t interrupt.
A pause doesn’t necessarily mean that the speaker is finished talking. Sometimes people are just looking for the right word or articulating their own thoughts to themselves before telling them to you. There are few things more frustrating in a conversation than feeling like you can’t pause for fear of being interrupted. Silence is one of your most underutilized conversational tools.
Listen between the lines.
If you take everything a person says at face value, then you’ll miss the majority of the information they make available to you. People often (unintentionally) hide their true thoughts or motives in the lines between their words.
Clarify what you are hearing.
Don’t be afraid to ask the other partner to put their thoughts into other words for your own understanding. While people often find it annoying when they’re interrupted by someone who only wants to talk about themselves, most people don’t mind being interrupted for a clarifying question; it shows that you care.
Watch for changing tone or volume of the speaker’s voice, facial expressions, gestures, and word emphasis.
These physical changes can signal emotional changes in the speaker’s mind. Pay attention to the conversation points at which these changes happen in order to better understand the speaker’s thought process, even if they are not explicitly telling you what they are thinking.
Picking up on subtle social cues can help improve all of your social interactions
Utilize these simple listening techniques to not only improve your negotiation skills, but also to provide better service to your clients. Check out part 1 here: part 1.
About Larson Educational Services:
Utilizing 30 years of real estate training and professional education experience, Florida real estate school Larson Educational Services is the premier provider of Florida real estate licensing, exam preparation, post-licensing, CAM licensing, mortgage loan originator licensing, and continuing education in Southwest Florida. Classes are available in Fort Myers, Naples, Sarasota, and online.
In this post, you’ll learn how to launch yourself into the NOW and FUTURE technology era. You’ll also learn how to interact more efficiently and communicate more effectively, which can help you provide better service to your customers and clients.
As always, buyers want to buy for the lowest price possible within their price range, and sellers want to sell for the most highest price possible, in the shortest possible time, with the least inconvenience.
But even though the consumers’ goals have remained the same for decades, they are no longer the consumers our real estate system was designed to serve. Today’s first-time buyers are DIGITAL NATIVES who represent the first generation to grow up with computer technology.
Who are the Digital Natives?
Computer games, email, the Internet, Facebook, smartphones and texting are integral parts of their lives.
They think and process information in a fundamentally different way than their predecessors
They are used to receiving information really fast
They like to parallel process and multi-task
They prefer their graphics before their text rather than the opposite
They function best when networked
Those who were not born as natives, but instead have adopted many or most aspects of the new technology, are DIGITAL IMMIGRANTS.
Who are the Digital Immigrants?
They may not appreciate the skills that the natives have acquired
They speak a different language (or the same language with a discernible accent)
Given these traits of Digital Natives and Digital Immigrants, real estate agents could be classified as DNA, DIA, or DOA:
DNA = Digital Native Agents
DIA = Digital Immigrant Agents
DOA = Digital Oblivious Agents
The DOA group were once the guardians and only source of information, but in today’s market information and property availability is much more accessible
So consumers are seeking more than simply information from agents: consumers expect real estate professionals to be technologically adept; they may not work with someone who is not.
About Larson Educational Services:
Utilizing 30 years of real estate training and professional education experience, Florida real estate school Larson Educational Services is the premier provider of Florida real estate licensing, exam preparation, post-licensing, CAM licensing, mortgage loan originator licensing, and continuing education in Southwest Florida. Classes are available in Fort Myers, Naples, Sarasota, and online.
Your personal brand is a name, term, design, symbol, or any other feature that identifies your services as distinct from those of other sellers. In short, your BRAND is your IDENTITY. What are some ways in which your brand is delivered to buyers, sellers, your sphere of influence, target market, and other agents? Florida real estate school Larson Educational Services has the answers right here.
You, Inc.
The quality of your brand is the image of you that is portrayed to everyone.
Brand awareness is critical within your sphere of influence and your target market(s).
The keys are: quality and consistency.
Strategic awareness occurs when you are perceived to have distinctive qualities that make your brand stand out as being better than your competitors.
Print Marketing
Being new to the business is not a problem as long as you can clearly sell the benefits of owning your listing and the benefits that your clients will get out of using your services. Print marketing should be part of your marketing plans and may include:
Direct mail
Newsletter
Flyers and brochures
Newspaper or magazine
Direct mail can be powerful and easy to track
A targeted (some say ULTRA-targeted) mailing list is key
Try focused campaigns rather than ‘all occupants
Your farm area
First-time buyers
The distinctions that set you apart from the competition is known as your Unique Selling Point. What makes you different? Using this information can help you set your personal brand apart from your competition and, in the process, bring in more clients to your new real estate business.
About Larson Educational Services:
Utilizing 30 years of real estate training and professional education experience, Florida real estate school Larson Educational Services is the premier provider of Florida real estate licensing, exam preparation, post-licensing, CAM licensing, mortgage loan originator licensing, and continuing education in Southwest Florida. Classes are available in Fort Myers, Naples, Sarasota, and online.
This #ThrowbackThursday goes all the way to the 1840s when I was a gun-slinger in the wild west (PS I bet you didn't know I'm almost 200 years old). #TBT
