What Description Words Sell, Which Don’t--Florida Real Estate School
The MLS typically doesn't give agents a lot of room for descriptions. This space is valuable, so you shouldn’t repeat information that’ll show up in the details section. Save the description box for compelling, intriguing information that’ll reel agents and buyers into the home for a closer look.
Highlight the Best Stuff
Know what buyers want and, if the home you have listed has any of those features, hit them hard in your listing description.
- Any unique amenities – a gourmet kitchen, hardwood floors, oversized yards and garages – are worth highlighting.
- Brand names should be sprinkled throughout the text.
- Okay, maybe ease back on the brand names a bit.
- Don't forget to mention appealing features such as those pullout shelves in the kitchen cabinets or the walk-in pantry.
Include Upgrades
Improved homes are attractive to buyers. New roofs and windows are especially appealing, but any improvements are worth mentioning. A homeowner who cares enough to replace, repair or improve is a homeowner who has most likely maintained the home, which is comforting to buyers.
Use the Right Words to Describe the Listing
Next time you sit down to write about a new listing, keep in mind that some words sell more effectively than others. They have more power: the power to compel a buyer to act.
Words that do not sell:
- Must Sell
- Value
- Motivated
- Move-In Condition
- Clean
- New Paint or New Carpet
- Ranch
- Quiet
- Vacant
- This guy knows a bad listing when he sees it.
Words that do sell:
- Landscaping
- Granite
- Gourmet
- Curb Appeal
- Fixer Upper
- Beautiful – Homes described as “beautiful” sell for 5% more, and 15% faster than those described as being in “move-in condition,” according to the National Association of REALTORS.
About Larson Educational Services:
Utilizing 30 years of real estate training and professional education experience, Florida real estate school Larson Educational Services is the premier provider of Florida real estate licensing, exam preparation, post-licensing, CAM licensing, mortgage loan originator licensing, and continuing education in Southwest Florida. Classes are available in Fort Myers, Naples, Sarasota, and online.
Brad Larson
Larson Educational Services
1400 Colonial Blvd. Suite 44
Fort Myers, FL 33907
239-344-7510
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