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Thursday, July 21, 2016

LarsonEd named Best Family-Owned Business

LarsonEd owners Brad and Dave with the award.
Earlier this week, Gulfshore Business Magazine awarded their fourth annual Best of Business awards at the brand new Southwest Florida Performing Arts Center. Awards ranged from Best Architect to Best Private Country Club. In the Best Family-Owned Business category, who else but Larson Educational Services came out on top.

Votes were tallied during the months of April and May and, according to LarsonEd founder Brad Larson, the school came out on top "becuase of the support of our current and past students."

But Larson wants people to know that although this was a Family-Owned Business award, that doesn't mean this was a Larson-only achievement. "This award goes out to everyone in the company," says Brad, "not just those with the last name Larson."

Brad also wants Larson customers and employees to know that he feels like they are all part of the Larson family. "To our intructors, customer experience team, and vendors, I want to say congratulations, because you are LarsonEd," the owner says.

The LarsonEd team thinks people are drawn to their business not ony for their unique instruction and course materials, but also because they have such intimate knowledge of their products and care for the customer experience.  "We feel the same emotions as our students in regards to their success in achieving their goals," says Larson. "We feel the jubilation and triumph when someone passes a test, and we also feel the disappointment when things do not go according to plan."

But, like a family, LarsonEd is willing and able to provide the support necessary to get students to the next step. "And we'll do it with a smile on our face because we know that we can make a difference in someone's life."

To sign up for classes, including our brand new health insurance pre-licensing courses, visit our website, www.LarsonEd.com, or give us a call at 239-344-7510.

About Larson Educational Services:

Utilizing 30 years of real estate training and professional education experience, Florida real estate school Larson Educational Services is the premier provider of Florida real estate licensing, exam preparation, post-licensing, CAM licensing, mortgage loan originator licensing, and continuing education in Southwest Florida. Classes are available in Fort Myers, Naples, Sarasota, and online.

Brad Larson

Larson Educational Services

1400 Colonial Blvd. Suite 44

Fort Myers, FL 33907

239-344-7510

www.LarsonEd.com


Tuesday, July 19, 2016

Quick and Easy Conversational Tips for Real Estate Professionals

Quick and Easy Conversational Tips for Real Estate Professionals


Being a real estate sales associate will require you to have a certain verbal panache that will improve your communication skills. Use these question and answer types to make better your interactions with potential clients.

When you talk, you can only say something you know. When you listen, you may learn what someone else knows.

Follow these quick tips to very easily improve your conversational skills:
  1. When you begin to hear a person speak in generalities, that’s your indication to start asking specific questions to clarify what’s actually being said.
  2. Listen actively to empathize with the other person’s feelings from his or her point of view.
  3. Observe the nonverbal cues to determine what is not being said.
Florida real estate school
Focus on your audience, not yourself.
Use the types of questions/statements below to obtain necessary information and maintain focus:
Open Questions:      Who, What, When, Where, Why, and How
These questions allow the other party to speak freely and to reveal critical information.

Leading Questions:  Do you… Would you…
These questions are used to obtain very specific responses, which will be helpful to your presentation.

Confirmation Questions:    So you agree that…
These questions are used to obtain a simple yes or no response. Conditioning the other party to say yes throughout the discussion establishes a feeling of goodwill.

Supportive Statements:       Yes, that’s true, or That is very helpful.
These comments provide positive reinforcement for those remarks made which are favorable to your case.

Utilize these conversational tips and question and answer types to better serve your client (or potential client).

About Larson Educational Services:
Utilizing 30 years of real estate training and professional education experience, Florida real estate school Larson Educational Services is the premier provider of Florida real estate licensing, exam preparation, post-licensing, CAM licensing, mortgage loan originator licensing, and continuing education in Southwest Florida. Classes are available in Fort Myers, Naples, Sarasota, and online.
Brad Larson
Larson Educational Services
1400 Colonial Blvd. Suite 44
Fort Myers, FL 33907
239-344-7510

Tuesday, July 5, 2016

The Importance of Proper Pricing--Florida Real Estate School

The Importance of Proper Pricing 


 More and more consumers are demanding that real estate sales associates arrive at the walk-through already armed with market information. It’s important to have information about all sales in the immediate area over approximately the past six months. If there have been relatively few sales, you might have to expand the analysis to include similarly desirable areas.

In performing your market analysis, determine the highest price the seller can expect to receive in the least amount of time with the least inconvenience.
Avoid Overpricing
  1. Overpricing reduces the response from advertising
  1. Properties offered for too long become shopworn
  1. Salespeople lose interest after a number of unfavorable reactions

Florida real estate school
Improper pricing can get you dejected.
  1. Overpriced properties don’t compete with other similar properties that are priced lower
  1. Buyers expect more at a high price

Use these cautionary tips to accurately price your clients’ homes.

About Larson Educational Services:
Utilizing 30 years of real estate training and professional education experience, Florida real estate school Larson Educational Services is the premier provider of Florida real estate licensing, exam preparation, post-licensing, CAM licensing, mortgage loan originator licensing, and continuing education in Southwest Florida. Classes are available in Fort Myers, Naples, Sarasota, and online.

Brad Larson
Larson Educational Services
1400 Colonial Blvd. Suite 44
Fort Myers, FL 33907
239-344-7510

Thursday, June 30, 2016

Social Media Tips for Real Estate Agents

4 Social Media Tips for Real Estate Agents

Depending on word-of-mouth recommendations is still the way to get business in real estate. However, sometimes word-of-mouth isn't shared in person anymore. Nowadays business recommendations happen online. As real estate agents, you are likely one of the best offline person-to-person salesmen in the country. But there’s a chance you may not know how to apply this showmanship onto social media platforms. Here are your tips for giving you the edge in social media marketing.

1. Focus on your local area

In 2015, for the first time ever, 1 billion people signed onto Facebook. That means that social media could be used to reach literally a billion people around the world—in theory. But trying to reach a lot of people may take more effort than it’s worth. Why? Because you’ll be putting in work to reach people who will never use your services. Think locally—mold your content to your local leadership. When you talk about news and trends, focus on local trends, rather than national trends. Consider tagging and mentioning your local followers as well.

2. Create or curate

Few things improve your social media presence more than creating relevant, helpful content such as blog posts and articles that people can use to improve their daily lives. However, you may not be comfortable with writing your own articles—that’s okay. Finding information from other sources that might be relevant to your sphere of influence can be just as good as creating your own content. Websites such as inman.comactiverain.com, and realtor.com are never short on advice for homeowners and real estate agents alike.
Social Media Tips for Real Estate Agents

3. Keep it simple

Spreading yourself thin on social media can be more time consuming and stressful than necessary. Pick a couple of platforms and dedicate your time focusing on those. You don’t need to hire an outside media specialist, just spend 30 minutes a day on this stuff. Post your articles and blog posts on  Facebook, for example, and share beautiful listing photos on Instagram.

4. Personalize it

You shouldn’t use your social media sites as a way to consistently brag about your business, but you can use it to give your clients and prospects an insight into your life, both inside and outside of work. Share a photo of you and some colleagues out on the golf course or at a networking event. If they’re up for it, share a photo of a couple who just closed on a home with you.
No matter how you choose to go about your social media posting, consider the 80/20 breakdown of social media: post 80 percent about interesting content (like relevant blogs), and 20 percent promoting your brand (like sharing photos of sales and listings).
Follow these 4 rules of social media and you’ll have more followers and more customers in no time.

About Larson Educational Services:

Utilizing 30 years of real estate training and professional education experience, Florida real estate school Larson Educational Services is the premier provider of Florida real estate licensing, exam preparation, post-licensing, CAM licensing, mortgage loan originator licensing, and continuing education in Southwest Florida. Classes are available in Fort Myers, Naples, Sarasota, and online. To sign up for real estate education from Larson Educational Services, give us a call at 239-344-7510 or visit our website, LarsonEd.com
Brad Larson
Larson Educational Services
1400 Colonial Blvd. #44,
Fort Myers, Florida
33907


Tuesday, June 28, 2016

5 Networking Tips for Real Estate Agents

5 Networking Tips for Real Estate Agents

Networking is one of the most important parts of building your business as a real estate agent, yet many professionals fail to increase their sphere of influence on a consistent basis. This is not the business for introverts. Utilize these 5 simple networking tips for real estate agents to help flesh out your list of prospects and clients.

1. Stay off your phone

Sure, you’ll need to use your phone when it comes to emailing, calling, and texting clients and prospects, but when you find yourself at a trade show or other networking opportunity keep your eyes up. By simply talking to people, eliciting information, and keeping off your phone you can set yourself ahead of other agents. Listen to people. And be sure to get their cards and follow up.

2. Keep notes

When you get information about a new contact, add notes in your phone. Reference that information when you follow up so they know that you not only listened to them when you met, but you also cared enough to remember details about your conversation.

3. Have fun

No, you shouldn’t go out of control on the open bar, but there’s no reason you shouldn’t be laughing and smiling when you’re meeting new people. Everybody gets nervous at networking events, so you can set yourself apart by being present and outgoing. Take a breath, notice something funny about the venue, and make a situational comment to your neighbor and you’ll be laughing in no time.
networking tips

4. Don’t try to close a deal immediately

Few things put people off more than pushy salesmen. You’re not using a networking event to “hit on” potential clients or business people you think could become a part of your sphere of influence. You’re only setting the ground work for a relationship that may or may not yield a business partnership. Don’t be too quick to put pressure on your new contacts.

5. Get out of your comfort zone

It’s great if you see someone you already know at a networking event. Make sure you say hello to them and connect for a few minutes, but be sure to break off and meet some new people. You aren’t doing you or your friend any favors if you only talk to each other the entire time. Seek out someone who looks shy and say hello. Before you know it you’ll be making new friends and increasing your sphere of influence.
Utilize these 5 simple networking tips to help you better take advantage of every networking opportunity you come across, whether it’s a planned event or a chance meeting of a prospect at the grocery store. Check out more tips for new Florida real estate agents here: https://www.larsoned.com/realestate/post-licensing/real-estate-tips-for-new-agents/

About Larson Educational Services:

Utilizing 30 years of real estate training and professional education experience, Florida real estate school Larson Educational Services is the premier provider of Florida real estate licensing, exam preparation, post-licensing, CAM licensing, mortgage loan originator licensing, and continuing education in Southwest Florida. Classes are available in Fort Myers, Naples, Sarasota, and online. To sign up for real estate education from Larson Educational Services, give us a call at 239-344-7510 or visit our website, LarsonEd.com
Brad Larson
Larson Educational Services
1400 Colonial Blvd. #44
Fort Myers, Florida
33907
Resources:

Thursday, June 23, 2016

#Throwback Thursday from LarsonEd

This #TBT goes back to the early 90s when LarsonEd co-founders, Brad and Dave Larson, and little brother Greg were all dressed up for Halloween. #ThrowbackThursday
Larson Educational

Tuesday, June 21, 2016

How Much Does Your Wasted Time Cost?--Florida Real Estate School

How Much Does Your Wasted Time Cost?


Let’s face it: you waste time. We all do it. You’ve set aside a morning or afternoon to get some real work done and before you know it you’re sitting on Netflix on a 6-episode binge of Gossip Girl. But what's the true cost of wasted time when you’re a real estate agent (or any other self-employed person for that matter)? It’s important for you to ask yourself what your goals are related to time.

How many hours do you plan to devote to real estate?
How many hours do you want to spend NOT working?

Here’s a good way to judge the value of your time.
Florida real estate school
How much is your wasted time costing you?

After looking at this chart, how much does every hour wasted cost you? If you make $50,000 a year, for example, you just spent $150 watching those 6 episodes of Gossip Girl.

Be honest. How do you waste time? Consider how much time is spent in non-productive activities and consider replacing them with something productive instead.

Florida real estate school
Don't be like this guy. Forget about the socks, just use your time wisely!

About Larson Educational Services:
Utilizing 30 years of real estate training and professional education experience, Florida real estate school Larson Educational Services is the premier provider of Florida real estate licensing, exam preparation, post-licensing, CAM licensing, mortgage loan originator licensing, and continuing education in Southwest Florida. Classes are available in Fort Myers, Naples, Sarasota, and online.

Brad Larson
Larson Educational Services
1400 Colonial Blvd. Suite 44
Fort Myers, FL 33907
239-344-7510