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Thursday, October 23, 2014

How to Get a For Sale by Owner Listing--LarsonEd

Fort Myers Real Estate School

For sale by owners tell us that the major reason they try to sell without an agent is that they feel they are saving a commission. The #2 reason is related to a prior unpleasant experience with another agent. So how do you convince a For Sale by owner that not only are agents in general a good idea but that having you specifically is the right choice for them?

1. Show the FSBO that working with you is in their best interests

Do this by preparing an FSBO packet that includes: a cover letter, what you need to know to sell your own home, your personal bio/brochure, company information, and the necessary forms to sell their own home. The information alone may show them that you know your stuff and they may not be as equipped as they thought to do it on their own.

2. Develop an approach to FSBOs that is comfortable to you

Make contact early, ask them about the property, and leave them the documentation necessary to sell.

3. Ask them questions:

a. Is your property priced properly?
b. Can you justify your price?
c. Are you reaching the right people?
d. Can you reach them again?
e. Can you weed out the “lookers”?
f. Will the prospect confide in you?
g. Do you understand financing?
h. Can you find hidden objections?
i. Are you always available?
j. Can you close a sale?
k. Can you sell their home?
l. Who will draft the documents?
m. Are you really saving the commission?
When it comes down to it, once you ask them some or all of these questions, the FSBO may realize that they really aren’t equipped to sell their own home, leaving you in a position to sell their property yourself.

4. Stop by early and often

An FSBO’s pride may get in the way of letting you take the property at first, but once they realize they aren’t cut out for it, make sure you are there to take it over. Keep these techniques in mind when you are approaching a FSBO and they will be more likely to choose you as an agent when they’ve had enough.
Coming soon:
How to Overcome FSBO Objections
If you are a new Florida real estate professional, make sure you complete your Post-Licensing Education before your 1st license expiration date. If you are a seasoned veteran, it’s never too early to get your Continuing Education done.

Either way, Larson Educational Services has you covered with timely and market-ready information taught in professional classrooms by instructors who care about your success. Learn more about the courses we have to offer in Fort Myers, Naples or Online at the following link - http://www.larsoned.com/realestate/ - or simply call a friendly Larson representative at (239) 344-7510.

 Larson Educational Services looks forward to earning the right to be your real estate school of choice!

 Larson Educational Services
1400 Colonial Blvd. Suite 44
Fort Myers, FL 33907
info@LarsonEd.com 
239-344-7510
http://www.LarsonEd.com/realestate/licensing/naples-real-estate-school/ 
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Thursday, October 16, 2014

Expired Listing Advice--Fort Myers Real Estate School

Naples Real Estate School

An expired listing isn’t the end of the world and it isn’t the end of your relationship with a client. However, you will have to put in a little work to keep the seller’s trust and make sure you do everything you can to get their home sold. Here are 5 tips for what to do when your listing is about to expire:

1. Check your Multiple Listing Service

Find the average number of days on the market for homes comparable to your listing, and use this figure to demonstrate to the owner that the listing should be extended.

2. Complete a CMA

This can be used to determine whether the price on your listing still reflects the market price. It may be the case that your client is trying to get too much for a property that is not worth it. Try to use these numbers to convince them that the house will be more likely to sell at a lower price.

3. Discuss with your clients what you’ve done to market the house

Develop a new marketing plan with a different approach, and present it to the sellers when you ask for a renewal. Don’t wait until the last minute to discuss a listing extension with your client. Your goal is to build trust, and discussing extension options before the listing expires lets the client know that you are organized and aware of the situation with the expired listing.

4. Try to get information from other real estate agents about your listings

Perhaps you can form a solid relationship with a mentor agent who can give you advice about your listings and give you possible tips for improvement.

5. Earn a referral fee if nothing else

If you don’t think you’ll be able to sell the listing, let a trusted colleague know it’s about to expire, and earn a referral fee. Using these ideas will have you better equipped to handle a listing that is about to expire and inspire confidence in your client.
Coming soon:
How to Approach a FSBO
If you are a new Florida real estate professional, make sure you complete your Post-Licensing Education before your 1st license expiration date. If you are a seasoned veteran, it’s never too early to get your Continuing Education done. Either way, Larson Educational Services has you covered with timely and market-ready information taught in professional classrooms by instructors who care about your success. Learn more about the courses we have to offer in Fort Myers, Naples or Online at the following link - http://www.larsoned.com/realestate/ - or simply call a friendly Larson representative at (239) 344-7510.

 Larson Educational Services looks forward to earning the right to be your real estate school of choice!

 Larson Educational Services
1400 Colonial Blvd. Suite 44
Fort Myers, FL 33907
info@LarsonEd.com 
239-344-7510
  http://www.LarsonEd.com/realestate/licensing/naples-real-estate-school/
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Monday, October 13, 2014

Real Estate CAREER NIGHTS in 2014 @ LarsonEd

What is career night?

If you are unsure about whether or not a career in real estate is right for you, this is your chance to get more information prior to spending money on our classes or before submitting an application to the state. It's also a chance for you to learn more about the Real Estate industry and current market from Larson Educational Services, a family owned company with 30 years of real estate education experience.

This 1-hour informational session is provided free of charge in our clean, comfortable and professional classroom environment and is instructed by members of the Larson family. There is no obligation if you attend. Information available includes:
    • Education and examination requirements
    • Florida Licensing fees
    • Traits and skills that lead to success in the industry
    • Local Real Estate companies looking to hire newly Licensed real estate professionals
Also, you will get the opportunity to participate in a free drawing to win a $150 scholarship toward our Real Estate Licensing education!

To register simply click a date below, enter your information, and click "Checkout". You may also call us at (239) 344-7510 to register. There is no cost to attend.

Upcoming Career Night Dates

Evening Session: Tuesday evening from 6:30pm-7:30pm
Weekend Session: Saturday morning from 10:30am-11:30am

  • Tuesday, October 14 (Evening) - Fort Myers

  • Brad Larson
    Larson Educational Services
    (239) 344-7510
    About Larson Educational Services

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    Thursday, October 9, 2014

    Fort Myers CAM School--LarsonEd

    Florida 18 Hour CAM Licensing

    Credit hours: 18
    Tuition: $269.00 (course materials and state exam prep included)

    CAM License Course Dates and Times


    Weekend Class (Fri & Sat) -- 3073 Horseshoe Drive South, Suite 122, Naples, FL 34104
    October 11 & 12 - 8am-6pm
    CLICK HERE to Register Online


    CAM License Course is the 18-hour required education (License #PRE31) to obtain your Florida Community Association Manager (CAM) license. You'll learn about the Florida CAM licensing requirements, CAM responsibilities, and CAM liabilities and standards of conduct.

    A Florida CAM License is required when managing an association of more than 10 units and/or has an annual budget in excess of $100,000. Types of properties that hire CAM License holders are mobile home parks, planned unit developments, homeowners associations, cooperatives, timeshares, condominiums, or other residential units which are authorized to impose a fee that may become a lien on the parcel.

    Course registrations at Larson Educational Services can be made by phone (239) 344-7510 or on our website LarsonEd.com. We accept "paid" or "unpaid" registrations at time of enrollment, meaning you can pay your tuition today or wait until you check in on the first day of the class. Either way, your seat in the course will be secured.

    Larson Educational Services
    Royal Palm Square
    1400 Colonial Blvd, Suite 44
    Fort Myers, FL 33907
    (239) 344-7510
    www.LarsonEd.com
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    Monday, October 6, 2014

    Fort Myers Real Estate Education TONIGHT @ LarsonEd

    At Fort Myers real estate school, Larson Educational Services (License #ZH1002299), you can complete the steps necessary to obtain your Florida Real Estate License in as little as 30 days. Because our course has a modular format, you can actually mix-and-match dates and locations if you need flexible scheduling. Just contact us and we'll help you put a schedule together. We have real estate courses in Ft. Myers and Naples starting soon, or you can complete the course online. WEEKDAY and WEEKEND class times are 8:30am - 4:30pm. EVENING class times are 6:15pm - 9:45pm.
    FORT MYERS
    Royal Palm Square at 1400 Colonial Blvd, Suite 44
    October 6-10, 13-15 (Weekend)
    October 20-23, 27-30, Nov 3-6, 10-13 (Evening)
    November 3-7, 10-12 (Weekday)
    December 1-5, 8-10 (Weekday)
    NAPLES
    Horseshoe Park of Commerce at 3073 Horseshoe Dr S, Suite 122
    October 20-24, 27-29 (Weekday)
    November 10-14, 17-19 (Weekday)
    December 1-5, 8-10 (Weekday)
    Tuition is $339 and includes your course materials. You can even attend any portion of the course again for review for no additional charge.
    If you would like additional information about getting started, take a look at our Step-By-Step Licensing Guide or view our Real Estate Broker Connection page to view information about companies that are hiring newly licensed Sales Associates.
    To register, please call a friendly Larson representative at (239) 344-7510 or REGISTER ONLINE. You can even register for the class today and pay for it later. We take registrations all the way up to the first day of class.
    Brad Larson
    Larson Educational Services
    Royal Palm Square
    1400 Colonial Blvd, Suite 44
    Fort Myers, FL 33907
    (239) 344-7510

    Wednesday, October 1, 2014

    Open House Staging Tips--Fort Myers Real Estate School

    Fort Myers Real Estate School

    If you have decided to hold an open house, these simple staging tips can help increase your odds of finding a buyer and/or finding a prospect who will be interested in another property:

    1. Arrive early to stage the property.

    This is to ensure that you have all the time you need to take care of the following items. You absolutely must be at the property early.

    2. Remove all vehicles from the driveway.

    And if it’s possible, get the neighbors to help you out by not parking in front of the house. This keeps the property looking as clean and fresh as possible.

    3. Open all the drapes, blinds, and window coverings.

    Natural light is your best friend for a home showing—let it in.

    4. Turn on every light in the house.

    However, keep an ear out for lights that produce noise. It’s best to leave these off.

    5. Turn on soft music on each floor to help set a relaxing mood.

    This is to help make people feel comfortable in the house, something that will make them more likely to envision themselves in the space, and more likely to purchase the home.

    6. Have four-color flyers available filled with quality photos and reasons for a buyer to purchase the home.

    7. Put out flyers that contain financing options so buyers can readily determine their monthly mortgage payment.

    8. If you are so inclined, and budget permitted, serve refreshments and snacks.

    As you can see, the majority of these tips pertain to keeping prospects comfortable in the home and giving them the information necessary for them to make the purchase.
    Coming soon:
    How to Handle Expired Listings
    Larson Educational Services
    1400 Colonial Blvd. Suite 44
     Fort Myers, FL 33907
    info@LarsonEd.com 
    239-344-7510
    http://www.LarsonEd.com/realestate/licensing/naples-real-estate-school/ 
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    Thursday, September 18, 2014

    Open House Tips Part 2--Fort Myers Real Estate School

    Naples Real Estate School

    For the first 4 tips, check out part 1 of our open house tips. Once you have selected an area to farm and you have prospected for clients, you will be ready to start selling homes. One tool for selling a client’s home is to hold an open house. The professional real estate community appears to be split on whether it’s a good idea to hold an open house or not. The successful real estate agents we have interviewed report that at least 20% of their sales were to buyers they met at an open house. An open house can be a good source of both buyer and seller leads. Some agents will hold open houses on homes listed by other agents within their firm just for the possibility of gaining leads and experience. Assuming the home is presentable, spotless from top to bottom, priced correctly, and located in a high traffic area, here are tips to improve the odds that the house will sell at an open:

    5. Have personal and company information readily available.

    Be sure that all of the materials have the same look so people are easily able to associate all of your materials to you.

    6. Have community information available as well.

    This is where your farming research will come in handy, because you should already know about the area in order to sell people on certain aspects of the community that will appeal to them. However, if you haven’t done the research, be sure to run down to the community hotspots before the open house so you can pick up some of their marketing materials for display.

    7. Set out all documents pertaining to the house.

    This includes: inspection reports, appraisals or comps, major repairs and warranties, blueprints for additions or future possible improvements.

    8. Greet each visitor.

    Find out what the buyers are looking for and, if possible, show them why the home fits those requirements.

    9. Ask for feedback.

    This is where your salesmanship comes out to shine. If you get people to tell you what they don’t like about the property, you can find a way to ease their fears or worries with positive parts of the home or let them know that they may have nothing to worry about.

    10. Get an appointment for later.

    Grab their information and make a note to give them a call if and when you have a property that may appeal to them more. Using these tips (and the ones from our last post) when holding an open house will increase the odds that the house will sell and/or you will gain more prospects in the process.
    Coming soon:
    Open House Staging tips
    For a list of prospecting tips, check out our previous posts:
    Prospecting tips #1
    Prospecting tips #2
     Larson Educational Services
    1400 Colonial Blvd. Suite 44
    Fort Myers, FL 33907
    info@LarsonEd.com
    239-344-7510
    http://www.LarsonEd.com/realestate/licensing/naples-real-estate-school/ 
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