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Thursday, August 28, 2014

Fort Myers Real Estate School

Family-owned and operated Larson Educational Services (License #ZH1002299) is the #1 real estate education provider in SW Florida. We train more new licensees than all other real estate schools in SW Florida combined! We are NOT affiliated with a real estate brokerage which means our only focus is on education. Here's what sets us apart from the rest:

*Flexible scheduling*
Our course has a modular format meaning you can mix-and-match dates and locations. We do not have a minimum class enrollment size, meaning we NEVER cancel a class. View our Online Course Calendar to see our upcoming course dates.

*1-Year Tuition policy*
You can re-attend and review our course as many times as you like within a 1 year period for no additional charge

*Top-notch instructors*
Our instructors are licensed and professionally trained and provide an excellent classroom experience

*Excellent customer service*
Everything we do is oriented from the students' perspective meaning when you call us, you get a real-live person to talk to, not to mention, we're very friendly:)

*30 Days to Success*
In a survey of 150 of our students who attended class in the past 3 months, more than 50% of them completed the class and passed the state exam in 30 days or less. Our Step-By-Step Licensing Guide will help get the process started.

*Fun experience*
We understand that "going back to school" is not at the top of your to-do list, so we make sure you have a comfortable learning environment that is geared toward your comfort, and our interactive and energetic instructors make sure you have an enjoyable experience

If you would like to learn more about the process of obtaining your Florida Real Estate License, or have any questions about our services, please call a friendly Larson representative at (239) 344-7510. We'll be happy to take your call!

Brad Larson
Larson Educational Services
Royal Palm Square
1400 Colonial Blvd, Suite 44
Fort Myers, FL 33907
(239) 344-7510
About Larson Educational Services
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Monday, August 25, 2014

Farming Part 2--Naples Real Estate School (VIDEO)

Naples Real Estate School





Farming Part 2--Naples Real Estate School

Learn more about the courses we have to offer in Fort Myers, Naples or Online at the following link - http://www.larsoned.com/realestate/ - or simply call a friendly Larson representative at (239) 344-7510.

Larson Educational Services looks forward to earning the right to be your real estate school of choice!

What is prospecting? Watch the introduction video here: https://www.youtube.com/watch?v=-TKNctwEPVA





Larson Educational Services
Royal Palm Square
1400 Colonial Blvd, Suite 44
Fort Myers, FL 33907
239-344-7510
http://www.larsoned.com/
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Thursday, August 21, 2014

Developing Your Farm Part 2--Naples Real Estate School

Naples Real Estate School

As you saw in our previous post, Farming is the process real estate agents working or prospecting an area of interest for sellers and buyers. For a refresher on Prospecting, check out our post called “What is Prospecting, Why is it Necessary, and Why it Scares Most Agents.” Once you have selected the area you want to farm using the criteria outlined in the previous post, you will need to do some more research. You have now selected an area you may want to farm based on your feelings or first impressions, now you need to see if the data back up your notions.
What should you look for when researching the area you want to farm?

1. Write down every listing in the area and who has it.

Be aware if there is one dominant agent. You shouldn’t, however, let yourself be intimidated by a prominent agent. You know what you are capable of and what your strengths are, and there is no way one single agent has every niche covered. Find a way to enter the niche in the market and expand from there. However, if there is not already a dominant agent, that only means you can become the dominant agent.

2. Make your own directory of the area you plan to farm.

You can order this directory any way you like to make the information easier to understand based on your goals and preferences.

3. Tour homes currently on the market.

This helps you increase your intimacy with the market in a way that you probably can’t get by looking at listings online. The more intimate you are with the farming area, the more easily you can sell it.

4. Use sold information to track activity over the past two years.

We would usually say to track this information all the way back to five years ago (in this case it would be 2007), but the listing information from before the bubble burst will not be helpful. Remember, it’s better to work smart rather than work hard.

5. Become familiar with major points of interest in the area.

Is there a large shopping center? Is there a baseball spring training facility nearby? Is there a park in the neighborhood? The more information you know about the farming area, the better off you will be. When you do choose your farming area, and you are out prospecting for new buyers and sellers, remember to keep in touch with past clients. If you keep track of where they are at in their lives by staying in touch with them on a regular basis. People will remember the simple action of sending a card or giving them a call and will remain loyal to you as an agent. Using these ideas for research, you will be better equipped to decide if an area is suitable for you to becoming your farming area.
Coming soon:
Open house tips: Part 1
For a list of prospecting tips, check out our previous posts here and here.
 Larson Educational Services
1400 Colonial Blvd. Suite 44
Fort Myers, FL 33907
info@LarsonEd.com 
239-344-7510
http://www.LarsonEd.com/realestate/licensing/naples-real-estate-school/
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Tuesday, August 5, 2014

Real Estate CAREER NIGHT TONIGHT @ LarsonEd

What is career night?


If you are unsure about whether or not a career in real estate is right for you, this is your chance to get more information prior to spending money on our classes or before submitting an application to the state. It's also a chance for you to learn more about the Real Estate industry and current market from Larson Educational Services, a family owned company with 30 years of real estate education experience.

This 1-hour informational session is provided free of charge in our clean, comfortable and professional classroom environment and is instructed by members of the Larson family. There is no obligation if you attend. Information available includes:
    • Education and examination requirements
    • Florida Licensing fees
    • Traits and skills that lead to success in the industry
    • Local Real Estate companies looking to hire newly Licensed real estate professionals
Also, you will get the opportunity to participate in a free drawing to win a $150 scholarship toward our Real Estate Licensing education!

To register, enter this url into your search bar: http://www.larsoned.com/realestate/licensing/career-nights/. You may also call us at (239) 344-7510 to register. There is no cost to attend.

Upcoming Career Night Dates

Evening Session: Tuesday evening from 6:30pm-7:30pm
Weekend Session: Saturday morning from 10:30am-11:30am



  • Tuesday, August 5 (Evening) - Fort Myers
  • Tuesday, August 19 (Evening) - Naples
  • Saturday, September 6 (Weekend) - Fort Myers
  • Tuesday, September 23 (Evening) - Naples
  • Tuesday, October 14 (Evening) - Fort Myers
  • Tuesday, October 28 (Evening) - Naples
  • Saturday, November 8 (Evening) - Fort Myers
  • Tuesday, December 2 (Evening) - Naples
  • Tuesday, December 9 (Evening) - Fort Myers

  • Brad Larson
    Larson Educational Services
    (239) 344-7510
    www.LarsonEd.com
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    Tuesday, July 29, 2014

    The 4 S's of Prospecting--Fort Myers Real Estate School

    Presented by Fort Myers real estate


     school Larson Educational Services


    If you have followed our prospecting tips Part 1 and Part 2, you should have a significant sphere of influence that includes a ton of prospects.

    All of our prospecting tips so far have been focused on how to get prospects, this post is about how to maintain them. These are The 4 S’s of Prospecting, or what to do with a prospect once they give you their business card or other contact information.

    1. See

    See the prospects. Make face-to-face contact with them so you are in their mind when they need to sell a home. You don’t have to be pushy, but make sure they know that you are in the business of real estate so they know you are the one to call to help with their next purchase or sale.

    2. Save

    Save their information and mark them with leads to other people they may know who could be potential clients. Keep track of pertinent information they have given you, such as life goals, upcoming location changes, and housing needs.

    3. Schedule

    Set an appointment to meet with them and make sure you keep that appointment. If they are willing to give you their time they will be looking for you to prove that you are trustable. The best way to gain the trust of a prospect is to do what you say you will do. There is no faster way to lose a prospect than to be late for an appointment.


    4. Sell

    This is the ultimate goal, isn’t it? Sell them something. And if they aren’t buying or selling, maybe they have a friend who is or a family member who will. You never want to lose a potential prospect because of a bad interaction.

    Don’t feel like reading? Perfect! Larson Educational Services has quick videos with prospecting tips available here and here.

    Coming soon: Developing Your Farm Part 1––Selecting Your Sphere of Influence

    If you are a new Florida real estate professional, make sure you complete your Post-Licensing Education before your 1st license expiration date. If you are a seasoned veteran, it’s never too early to get your Continuing Education done. Either way, Larson Educational Services has you covered with timely and market-ready information taught in professional classrooms by instructors who care about your success.

    Learn more about the courses we have to offer in Fort Myers, Naples or Online at the following link - http://www.larsoned.com/realestate/ -- or simply call a friendly Larson representative at (239) 344-7510.
    Larson Educational Services looks forward to earning the right to be your real estate school of choice!

    Brad Larson
    Larson Educational Services
    1400 Colonial Blvd.
    Suite #144
    Fort Myers, FL 33905
    info@LarsonEd.com
    239-344-7510
    http://www.LarsonEd.com/realestate/licensing/naples-real-estate-school/
    Google

    Thursday, July 10, 2014

    Top 10 Prospecting Tips for Real Estate Agents: Part 2

    Top 10 Prospecting Tips for Real Estate Agents (Part 2)

    For a quick introduction to prospecting, check out our post, “What is Prospecting, Why is it Necessary, and Why it Scares Most Agents."


    Now that you know what prospecting is and why it’s important, we can get into the details of how exactly to prospect for clients. Most of these tips require no special talent, only effort and organization, but they will put you on the fast-track to finding buyers and sellers who want to do business with you.

    5. Practice proper phone etiquette

    When you call to introduce yourself or check in with a prospect, ask if they are busy. If so, see if there is a better time to call them back. It’s important to be persistent when you’re selling homes, but if the prospect is giving you a stand-offish vibe, then it’s best to back off.

    4. Hand-address any mail you send

    Hand-written letters increase the likelihood that they’ll be opened because they add a personal touch. Mailing too many letters to hand-address? Choose a computer typeface that looks like handwriting and the effect can still be noticed.

     3. Contact your best prospects first

    Time is finite, and if you are doing your job right with prospecting, you will have so many people in your phone that you won’t be able to contact all of them for every listing. So contact your best prospects first, the ones who you know would be interested in a certain property and are pre-approved.

    2. Build your email list

    You can do this by sponsoring an occasional online contest. Tell interested prospects they must enter via email and will be notified the same way. Offer a good prize—a television or a dinner for two at a hot restaurant. For each contest offer a different kind of prize. Sooner or later, you’ll motivate most people to participate.

    1. Ask prospects for just 5 minutes

    Tell them that in exchange for a 5 minute appointment you will give them tips on how to increase their home’s value—and stick to it! When that 5 minutes is up, let them know that you appreciate their interest but the time they promised you has run out. More often than not, this show of respect will get them to invest even more time into you because they will see this as a trust-worthy attribute.

    Coming soon: The 4 S’s of the Prospecting Cycle.

    If you are a new Florida real estate professional, make sure you complete your Post-Licensing Education before your 1st license expiration date. If you are a seasoned veteran, it’s never too early to get your Continuing Education done. Either way, Larson Educational Services has you covered with timely and market-ready information taught in professional classrooms by instructors who care about your success.

    Learn more about the courses we have to offer in Fort Myers, Naples or Online at the following link - http://www.larsoned.com/realestate/ - or simply call a friendly Larson representative at (239) 344-7510.
    Larson Educational Services looks forward to earning the right to be your real estate school of choice!

    Brad Larson
    Larson Educational Services
    1400 Colonial Blvd.
    Suite #144
    Fort Myers, FL 33907
    239-344-7510