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Thursday, November 20, 2014

Top 10 Real Estate Agent Traits Part 1--LarsonEd

Fort Myers Real Estate School

Sellers have strong feelings about what it takes to be a great listing agent. In short, sellers want to hire an agent that they believe will get the job done professionally. Specifically, here is the first part of the Top 10 traits and skills our sellers told us they are looking for in selecting an agent:

1. Sellers want you to be a market expert.

This means understanding what similar homes are selling for and how long they are listed before they sell. This information will better equip you to inform your client’s expectations.

2. Sellers want you to be a product expert.

Know their home inside and out so you can respond to possible buyers’ objections. Also take account of features of the property that make it unique within the market or that you know will be hard selling points.

3. Sellers want you to do the research in advance of looking at the property.

This is where your professionalism comes into play. The reason they hired you is so they don’t have to do the work, so do your homework.

4. Sellers want you to set the right price the first time.

Overreaching the market can cost you and your client precious time, especially if they are making a move soon and need the cash from the sale to move into a new home.

5. Sellers want you to explain the local market and estimate how long it will take to sell.

This goes back to you doing the homework so the client doesn’t have to. Learn the house and learn the market and communicate what you find to the client so they better understand pricing expectations. These tips will help you become better prepared to meet client expectations for real estate agents.
Coming soon:
Top 10 Real Estate Agent Traits Part 2
If you are a new Florida real estate professional, make sure you complete your Post-Licensing Education before your 1st license expiration date. If you are a seasoned veteran, it’s never too early to get your Continuing Education done.

Either way, Larson Educational Services has you covered with timely and market-ready information taught in professional classrooms by instructors who care about your success. Learn more about the courses we have to offer in Fort Myers, Naples or Online at the following link - http://www.larsoned.com/realestate/ - or simply call a friendly Larson representative at (239) 344-7510.

 Larson Educational Services looks forward to earning the right to be your real estate school of choice!
 Larson Educational Services
1400 Colonial Blvd. Suite 44
Fort Myers, FL 33907
info@LarsonEd.com 
239-344-7510
http://www.LarsonEd.com/realestate/licensing/naples-real-estate-school/ 
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Thursday, November 13, 2014

Fort Myers CAM School

Florida 18 Hour CAM Licensing

Credit hours: 18
Tuition: $269.00 (course materials and state exam prep included)

CAM License Course Dates and Times


Weekday Class (Thu & Fri) -- Royal Palm Square, 1400 Colonial Blvd, Suite 44, Fort Myers, FL 33907
November 13 14 - 8am-6pm
CLICK HERE to Register Online

CAM License Course is the 18-hour required education (License #PRE31) to obtain your Florida Community Association Manager (CAM) license. You'll learn about the Florida CAM licensing requirements, CAM responsibilities, and CAM liabilities and standards of conduct.

A Florida CAM License is required when managing an association of more than 10 units and/or has an annual budget in excess of $100,000. Types of properties that hire CAM License holders are mobile home parks, planned unit developments, homeowners associations, cooperatives, timeshares, condominiums, or other residential units which are authorized to impose a fee that may become a lien on the parcel.

Course registrations at Larson Educational Services can be made by phone (239) 344-7510 or on our website LarsonEd.com. We accept "paid" or "unpaid" registrations at time of enrollment, meaning you can pay your tuition today or wait until you check in on the first day of the class. Either way, your seat in the course will be secured.

Larson Educational Services
Royal Palm Square
1400 Colonial Blvd, Suite 44
Fort Myers, FL 33907
(239) 344-7510
www.LarsonEd.com
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Thursday, November 6, 2014

How to Handle FSBO Objections--LarsonEd

Naples Real Estate School

As you saw in our previous post, approaching FSBOs can be a good way to gain a new client. FSBOs often want to save on the commission by doing it themselves, but don’t realize how much extra time and effort it will take them to sell their own property. Your job is to handle their objections to you taking on their property in a way that will convince them that you are worth the commission. Here are responses to 5 common FSBO objections (Source: REALTOR Magazine):

1. If the FSBO says:

"I’m sure I’ll get a buyer in no time. I’ve had the house on the market only a week, and I’ve already had 3 people come to see it."

Counter with:

"It’s great that you’ve had so much interest, but how many of those people come back a second time? One of the problems with showing a house is that you get a lot of browsers who just like to see other people’s homes."

2. If the FSBO says:

"I can’t afford to pay a real estate commission. I need every cent I can get from the sale to put toward my new house."

Counter with:

"I know it’s important to have the biggest down payment possible. But an NAR survey (the Profile of Home buyers and Sellers) found that, on average, people who sell their homes through a real estate professional receive a price that is 27% higher than people who sell their homes themselves. So even with my commission, you’ll probably come out ahead."

3. If the FSBO says:

"What do I need you for? I can put up a sign in my yard."

Counter with:

"It’s true that your sign will attract buyers, but many of them won’t be able to afford your home. When I get a call from a house sign, I can prequalify buyers. In addition, I won’t just put up a sign. I’ll actively market your listing, through the MLS and other means, to brokers who are already working with qualified buyers."

4. If the FSBO says:

"If I list my property, it will be with my friend who’s in real estate."

Counter with:

"It’s great to be loyal to your friends. But can you afford to list your property with a friend for 60 or 90 days and take the chance it won’t sell? If you’re planning to buy another home, that’s a big gamble. Our company sells homes in your area fast. (Provide the number of days on market.) Also, I’ve found that when working with friends, it’s hard to fire them if they don’t perform."

5. If the FSBO says:

"I can do this myself."

Counter with:

"Of course, you’re smart enough to do what has to be done. But why spend all the time figuring out something you may not do more than a few times in your life? Let someone who has experience do the work for you. If you decide to try to sell on your own, I’ll be glad to give you a list of all the forms you’ll need. (Quantify the number of forms to demonstrate the sheer volume of paperwork involved in selling a home.)" If you recognize and are able to counter these common objections, you’ll be more likely to make a FSBO your client.
Coming soon:
Open House Tips Part 1
f you are a new Florida real estate professional, make sure you complete your Post-Licensing Education before your 1st license expiration date. If you are a seasoned veteran, it’s never too early to get your Continuing Education done. Either way, Larson Educational Services has you covered with timely and market-ready information taught in professional classrooms by instructors who care about your success.

 Learn more about the courses we have to offer in Fort Myers, Naples or Online at the following link - http://www.larsoned.com/realestate/ - or simply call a friendly Larson representative at (239) 344-7510.

 Larson Educational Services looks forward to earning the right to be your real estate school of choice!
 Larson Educational Services
1400 Colonial Blvd. Suite 44
Fort Myers, FL 33907
info@LarsonEd.com 
239-344-7510
http://www.LarsonEd.com/realestate/licensing/naples-real-estate-school/ 
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Monday, November 3, 2014

Fort Myers Real Estate School

At family-owned real estate school, Larson Educational Services (License #ZH1002299), you can complete the steps necessary to obtain your Florida Real Estate License in as little as 30 days. Because our course has a modular format, you can actually mix-and-match dates and locations if you need flexible scheduling. Just contact us and we'll help you put a schedule together. We have real estate courses in Ft. Myers and Naples starting soon, or you can complete the course online. WEEKDAY and WEEKEND class times are 8:30am - 4:30pm. EVENING class times are 6:15pm - 9:45pm.

FORT MYERS
Royal Palm Square at 1400 Colonial Blvd, Suite 44
November 3-7, 10-12 (Weekday)
December 1-5, 8-10 (Weekday)

NAPLES
Horseshoe Park of Commerce at 3073 Horseshoe Dr S, Suite 122
November 10-14, 17-19 (Weekday)
December 1-5, 8-10 (Weekday)


Tuition is $339 and includes your course materials. You can even attend any portion of the course again for review for no additional charge.

If you would like additional information about getting started, take a look at our Step-By-Step Licensing Guide or view our Real Estate Broker Connection page to view information about companies that are hiring newly licensed Sales Associates.
To register, please call a friendly Larson representative at (239) 344-7510 or REGISTER ONLINE. You can even register for the class today and pay for it later. We take registrations all the way up to the first day of class.

Brad Larson
Larson Educational Services
Royal Palm Square
1400 Colonial Blvd, Suite 44
Fort Myers, FL 33907
(239) 344-7510
About Larson Educational Services
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Thursday, October 23, 2014

How to Get a For Sale by Owner Listing--LarsonEd

Fort Myers Real Estate School

For sale by owners tell us that the major reason they try to sell without an agent is that they feel they are saving a commission. The #2 reason is related to a prior unpleasant experience with another agent. So how do you convince a For Sale by owner that not only are agents in general a good idea but that having you specifically is the right choice for them?

1. Show the FSBO that working with you is in their best interests

Do this by preparing an FSBO packet that includes: a cover letter, what you need to know to sell your own home, your personal bio/brochure, company information, and the necessary forms to sell their own home. The information alone may show them that you know your stuff and they may not be as equipped as they thought to do it on their own.

2. Develop an approach to FSBOs that is comfortable to you

Make contact early, ask them about the property, and leave them the documentation necessary to sell.

3. Ask them questions:

a. Is your property priced properly?
b. Can you justify your price?
c. Are you reaching the right people?
d. Can you reach them again?
e. Can you weed out the “lookers”?
f. Will the prospect confide in you?
g. Do you understand financing?
h. Can you find hidden objections?
i. Are you always available?
j. Can you close a sale?
k. Can you sell their home?
l. Who will draft the documents?
m. Are you really saving the commission?
When it comes down to it, once you ask them some or all of these questions, the FSBO may realize that they really aren’t equipped to sell their own home, leaving you in a position to sell their property yourself.

4. Stop by early and often

An FSBO’s pride may get in the way of letting you take the property at first, but once they realize they aren’t cut out for it, make sure you are there to take it over. Keep these techniques in mind when you are approaching a FSBO and they will be more likely to choose you as an agent when they’ve had enough.
Coming soon:
How to Overcome FSBO Objections
If you are a new Florida real estate professional, make sure you complete your Post-Licensing Education before your 1st license expiration date. If you are a seasoned veteran, it’s never too early to get your Continuing Education done.

Either way, Larson Educational Services has you covered with timely and market-ready information taught in professional classrooms by instructors who care about your success. Learn more about the courses we have to offer in Fort Myers, Naples or Online at the following link - http://www.larsoned.com/realestate/ - or simply call a friendly Larson representative at (239) 344-7510.

 Larson Educational Services looks forward to earning the right to be your real estate school of choice!

 Larson Educational Services
1400 Colonial Blvd. Suite 44
Fort Myers, FL 33907
info@LarsonEd.com 
239-344-7510
http://www.LarsonEd.com/realestate/licensing/naples-real-estate-school/ 
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Thursday, October 16, 2014

Expired Listing Advice--Fort Myers Real Estate School

Naples Real Estate School

An expired listing isn’t the end of the world and it isn’t the end of your relationship with a client. However, you will have to put in a little work to keep the seller’s trust and make sure you do everything you can to get their home sold. Here are 5 tips for what to do when your listing is about to expire:

1. Check your Multiple Listing Service

Find the average number of days on the market for homes comparable to your listing, and use this figure to demonstrate to the owner that the listing should be extended.

2. Complete a CMA

This can be used to determine whether the price on your listing still reflects the market price. It may be the case that your client is trying to get too much for a property that is not worth it. Try to use these numbers to convince them that the house will be more likely to sell at a lower price.

3. Discuss with your clients what you’ve done to market the house

Develop a new marketing plan with a different approach, and present it to the sellers when you ask for a renewal. Don’t wait until the last minute to discuss a listing extension with your client. Your goal is to build trust, and discussing extension options before the listing expires lets the client know that you are organized and aware of the situation with the expired listing.

4. Try to get information from other real estate agents about your listings

Perhaps you can form a solid relationship with a mentor agent who can give you advice about your listings and give you possible tips for improvement.

5. Earn a referral fee if nothing else

If you don’t think you’ll be able to sell the listing, let a trusted colleague know it’s about to expire, and earn a referral fee. Using these ideas will have you better equipped to handle a listing that is about to expire and inspire confidence in your client.
Coming soon:
How to Approach a FSBO
If you are a new Florida real estate professional, make sure you complete your Post-Licensing Education before your 1st license expiration date. If you are a seasoned veteran, it’s never too early to get your Continuing Education done. Either way, Larson Educational Services has you covered with timely and market-ready information taught in professional classrooms by instructors who care about your success. Learn more about the courses we have to offer in Fort Myers, Naples or Online at the following link - http://www.larsoned.com/realestate/ - or simply call a friendly Larson representative at (239) 344-7510.

 Larson Educational Services looks forward to earning the right to be your real estate school of choice!

 Larson Educational Services
1400 Colonial Blvd. Suite 44
Fort Myers, FL 33907
info@LarsonEd.com 
239-344-7510
  http://www.LarsonEd.com/realestate/licensing/naples-real-estate-school/
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Monday, October 13, 2014

Real Estate CAREER NIGHTS in 2014 @ LarsonEd

What is career night?

If you are unsure about whether or not a career in real estate is right for you, this is your chance to get more information prior to spending money on our classes or before submitting an application to the state. It's also a chance for you to learn more about the Real Estate industry and current market from Larson Educational Services, a family owned company with 30 years of real estate education experience.

This 1-hour informational session is provided free of charge in our clean, comfortable and professional classroom environment and is instructed by members of the Larson family. There is no obligation if you attend. Information available includes:
    • Education and examination requirements
    • Florida Licensing fees
    • Traits and skills that lead to success in the industry
    • Local Real Estate companies looking to hire newly Licensed real estate professionals
Also, you will get the opportunity to participate in a free drawing to win a $150 scholarship toward our Real Estate Licensing education!

To register simply click a date below, enter your information, and click "Checkout". You may also call us at (239) 344-7510 to register. There is no cost to attend.

Upcoming Career Night Dates

Evening Session: Tuesday evening from 6:30pm-7:30pm
Weekend Session: Saturday morning from 10:30am-11:30am

  • Tuesday, October 14 (Evening) - Fort Myers

  • Brad Larson
    Larson Educational Services
    (239) 344-7510
    About Larson Educational Services

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