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Tuesday, February 2, 2016

What Real Estate Agents Need to Know About Emerging Technology

What Real Estate Agents Need to Know About Emerging Technology


In this post, you’ll learn how to launch yourself into the NOW and FUTURE technology era. You’ll also learn how to interact more efficiently and communicate more effectively, which can help you provide better service to your customers and clients.

As always, buyers want to buy for the lowest price possible within their price range, and sellers want to sell for the most highest price possible, in the shortest possible time, with the least inconvenience.

But even though the consumers’ goals have remained the same for decades, they are no longer the consumers our real estate system was designed to serve. Today’s first-time buyers are DIGITAL NATIVES who represent the first generation to grow up with computer technology.
Who are the Digital Natives?
  1. Computer games, email, the Internet, Facebook, smartphones and texting are integral parts of their lives.
  2. They think and process information in a fundamentally different way than their predecessors
  3. They are used to receiving information really fast
  4. They like to parallel process and multi-task
  5. They prefer their graphics before their text rather than the opposite
  6. They function best when networked
Florida real estate school

Those who were not born as natives, but instead have adopted many or most aspects of the new technology, are DIGITAL IMMIGRANTS.

Who are the Digital Immigrants?
  1. They may not appreciate the skills that the natives have acquired
  2. They speak a different language (or the same language with a discernible accent)
Florida real estate school

Given these traits of Digital Natives and Digital Immigrants, real estate agents could be classified as DNA, DIA, or DOA:
DNA = Digital Native Agents

DIA = Digital Immigrant Agents

DOA = Digital Oblivious Agents

The DOA group were once the guardians and only source of information, but in today’s market information and property availability is much more accessible

So consumers are seeking more than simply information from agents: consumers expect real estate professionals to be technologically adept; they may not work with someone who is not.

About Larson Educational Services:
Utilizing 30 years of real estate training and professional education experience, Florida real estate school Larson Educational Services is the premier provider of Florida real estate licensing, exam preparation, post-licensing, CAM licensing, mortgage loan originator licensing, and continuing education in Southwest Florida. Classes are available in Fort Myers, Naples, Sarasota, and online.
Brad Larson
Larson Educational Services
1400 Colonial Blvd. Suite 44
Fort Myers, FL 33907
239-344-7510

Thursday, January 28, 2016

Papa-Paparazzi--Florida Real Estate School

Jeez, I am SO sick of waking up to paparazzi and news crews at my home. I get it: I co-own the best real estate school in Florida. Moving on…


Brad Larson
Florida Real Estate School Larson Educational Services
1400 Colonial Blvd. #44
Fort Myers, Florida
33907
239-344-7510



Thursday, January 21, 2016

Tuesday, January 19, 2016

8 Common Causes of Inflated Home Listing Prices

8 Common Causes of Inflated Home Listing Prices


 Sure, we all want to get the most bang for our buck when selling a client's home. But there are a few common pitfalls that cause both sellers and agents to overvalue their properties. Be careful to avoid these 8 common causes of inflated home prices to more accurately assess your client's home value.

1.  Over improvement 
Improvements should be made for enjoyment, not just resale. A seller cannot add an item to a home, select it to their style, use it, and then expect a buyer to pay the original cost.



2.  Maintenance vs. Improvement
A new roof on a 25-year-old home is not an improvement, it is maintenance! Adding a third stall to a two-car garage is an improvement.

3.  Need
An owner’s need for money does not increase the value of the home. Would you pay $5000 more for your next home because the owner needed $5000 more?

4. Paying more for next house
Values are location specific. High values in the destination do not increase the value of the existing home. Whether you are moving to New York or Alabama, there is no effect on the price of your current home.

5. Lack of factual data
Base the opinion of value on recent documented sales, not neighborhood gossip. Neighbors can be heard saying, “They got their price.” When in fact, they did get their price, but may have paid $3000 in closing costs for the buyers or $5000 on replacing carpet.

6. “We can always come down”
Some buyers may offer low, but they will do that at ANY price. Sellers are more likely to successfully negotiate to a fair sale price if the original offering is not over-inflated.

7. Ego pricing
This is the notion that “My house is better than all those other homes.” The seller may indeed have a superior property, but don't let their nostalgia get in the way of accurate pricing. It's also critical to adjust where the home is not superior, too.



8. Location, location, location 
The golden rule of real estate. Price, terms, condition, and marketing can all be changed. Location will remain the same.

Be careful to avoid these 8 common pitfalls that cause sellers to have an inflated sense of home worth.

About Larson Educational Services:
Utilizing 30 years of real estate training and professional education experience, Florida real estate school Larson Educational Services is the premier provider of Florida real estate licensing, exam preparation, post-licensing, CAM licensing, mortgage loan originator licensing, and continuing education in Southwest Florida. Classes are available in Fort Myers, Naples, Sarasota, and online.

Brad Larson
Florida Real Estate School Larson Educational Services
1400 Colonial Blvd. Suite 44
Fort Myers, FL 33907
239-344-7510


Thursday, January 14, 2016

The Larson Edge--Florida real Estate School

Don't bring us home to mom, because we're the bad boys of Florida real estate education. We have a little something called The Larson Edge--can you handle it???
Florida real estate school
Florida Real Estate School Larson Educational Services
Subscribe to our Youtube channel: http://www.youtube.com/subscription_c…
Larson Educational Services
Royal Palm Square
1400 Colonial Blvd, Suite 44
Fort Myers, FL 33907
239-344-7510

Tuesday, January 12, 2016

Keys to Effective Branding--Florida Real Estate School (VIDEO)


http://www.larsoned.com/realestate/

Florida Real Estate School Larson Educational Services

Your personal brand is a name, term, design, symbol, or any other feature that identifies your services as distinct from those of other sellers. In short, your BRAND is your IDENTITY. What are some ways in which your brand is delivered to buyers, sellers, your sphere of influence, target market, and other agents? Florida real estate school Larson Educational Services has the answers right here.

Register for class: http://www.larsoned.com/realestate/po...

Read the press release: 

Like us on Facebook: https://www.facebook.com/LarsonEducat...

Subscribe to our Youtube channel: http://www.youtube.com/subscription_c...

Follow us on LinkedIn: http://www.linkedin.com/company/larso...

Larson Educational Services
Royal Palm Square
1400 Colonial Blvd, Suite 44
Fort Myers, FL 33907
239-344-7510
http://www.larsoned.com/

Tuesday, January 5, 2016

Keys to Effective Branding for Real Estate Agents

Keys to Effective Branding Strategies for Real Estate Agents
Your personal brand is a name, term, design, symbol, or any other feature that identifies your services as distinct from those of other sellers. In short, your BRAND is your IDENTITY. What are some ways in which your brand is delivered to buyers, sellers, your sphere of influence, target market, and other agents? Florida real estate school Larson Educational Services has the answers right here.

You, Inc.
  1. The quality of your brand is the image of you that is portrayed to everyone.
  2. Brand awareness is critical within your sphere of influence and your target market(s).
  3. The keys are: quality and consistency.
  4. Strategic awareness occurs when you are perceived to have distinctive qualities that make your brand stand out as being better than your competitors.
Florida Real Estate School
Florida Real Estate School LarsonEd
Print Marketing
Being new to the business is not a problem as long as you can clearly sell the benefits of owning your listing and the benefits that your clients will get out of using your services. Print marketing should be part of your marketing plans and may include:
  1. Direct mail
  2. Newsletter
  3. Flyers and brochures
  4. Newspaper or magazine
  5. Direct mail can be powerful and easy to track
  6. A targeted (some say ULTRA-targeted) mailing list is key
    • Try focused campaigns rather than ‘all occupants
    • Your farm area
    • First-time buyers
The distinctions that set you apart from the competition is known as your Unique Selling Point. What makes you different? Using this information can help you set your personal brand apart from your competition and, in the process, bring in more clients to your new real estate business.

About Larson Educational Services:
Utilizing 30 years of real estate training and professional education experience, Florida real estate school Larson Educational Services is the premier provider of Florida real estate licensing, exam preparation, post-licensing, CAM licensing, mortgage loan originator licensing, and continuing education in Southwest Florida. Classes are available in Fort Myers, Naples, Sarasota, and online.
Brad Larson
Larson Educational Services
1400 Colonial Blvd. Suite 44
Fort Myers, FL 33907
239-344-7510