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Thursday, December 18, 2014

20 Questions to Learn About the Seller--LarsonEd

Fort Myers Real Estate School

While you are evaluating the property during a walk-through, sellers will in fact be evaluating YOU at the same time. Here are 20 questions you can ask to help you learn about the seller and prepare for a walk-through:
  1. How did you hear about me/who referred you?

  2. Who else are you interviewing?

  3. Would it be possible for all decision makers to be present at this meeting?

  4. What are the names of the people who will be present during this meeting?

  5. Why do you want to sell?

  6. When do you need to sell?

  7. At what price do you want to list your property?

  8. How much are your underlying loans?

  9. Can you tell me about the property? Type? Square footage? Bed/Bath? Etc.

  10. What other amenities does the property offer?

  11. What criteria are you going to use in hiring listing clients?

  12. May I ask you to wait to make a decision on your listing agent until you meet with me?

  13. If I answer all of your questions to your satisfaction, will you list your property when you meet with me?

  14. I will be sending/delivering/offering on my website a little pre-meeting information packet. Can you please review it before meeting with me?

  15. Do you own any other properties in the area? If yes, where?

  16. Are you thinking about listing those also?

  17. Where are you moving?

  18. Do you know a real estate professional there?

  19. Do you need a 1031 tax deferred exchange?

  20. Would you like to meet with my company’s CPA at no charge?

By finding the answers to these questions before a walk-through, you will better understand the seller’s goals and expectations before investing your time and effort. If you are a new Florida real estate professional, make sure you complete your Post-Licensing Education before your 1st license expiration date. If you are a seasoned veteran, it’s never too early to get your Continuing Education done.

Either way, Larson Educational Services has you covered with timely and market-ready information taught in professional classrooms by instructors who care about your success. Learn more about the courses we have to offer in Fort Myers, Naples or Online at the following link - http://www.larsoned.com/realestate/ - or simply call a friendly Larson representative at (239) 344-7510.

 Larson Educational Services looks forward to earning the right to be your real estate school of choice!
 Larson Educational Services
1400 Colonial Blvd. Suite 44
Fort Myers, FL 33907
info@LarsonEd.com 
239-344-7510
http://www.LarsonEd.com/realestate/licensing/naples-real-estate-school/ 
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Thursday, December 11, 2014

Top 10 Real Estate Agent Traits Part 2--LarsonEd

Fort Myers Real Estate School

In our previous post, we told you sellers want to hire an agent that they believe will get the job done professionally. Specifically, here is the second half of the Top 10 traits and skills our sellers told us they are looking for in selecting an agent:

6. Sellers want to know the cost AND value of your service.

Of course they want to know how much your commission will add up to, but they also want to know what they will get in return. If you are able to list off your qualifications upon request, the seller will be more likely to see you as an asset.

7. Sellers want you to appreciate their property’s attributes.

This tells them that you are paying attention to the positive qualities in their house, which means you’ll be more likely to utilize these as selling points to buyers.

8. Sellers want to know that the property will be shown in the best light.

It goes without saying that the better the property looks the more likely it will be to sell, but the seller also wants to know that you know how to stage a home properly (link to staging PR).

9. Sellers want to know that you will creatively market the property.

Will you be active with advertising, both online and off? This will give the seller confidence that you will accomplish your task of selling the home.

10. Sellers want to list with an agent who has a good client base of potential buyers.

The more buyers an agent knows, the more likely they are to find one that wants the seller’s house. These tips will help you become better prepared to meet client expectations for real estate agents.
Coming soon:
20 questions to learn about the seller and prepare you for the walk-through
If you are a new Florida real estate professional, make sure you complete your Post-Licensing Education before your 1st license expiration date. If you are a seasoned veteran, it’s never too early to get your Continuing Education done. Either way, Larson Educational Services has you covered with timely and market-ready information taught in professional classrooms by instructors who care about your success.
 Learn more about the courses we have to offer in Fort Myers, Naples or Online at the following link - http://www.larsoned.com/realestate/ - or simply call a friendly Larson representative at (239) 344-7510.
 Larson Educational Services looks forward to earning the right to be your real estate school of choice!
 Larson Educational Services
1400 Colonial Blvd. Suite 44
Fort Myers, FL 33907
info@LarsonEd.com 
239-344-7510
http://www.LarsonEd.com/realestate/licensing/naples-real-estate-school/
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Monday, December 8, 2014

Fort Myers Real Estate School CAREER NIGHT

What is career night?

If you are unsure about whether or not a career in real estate is right for you, this is your chance to get more information prior to spending money on our classes or before submitting an application to the state. It's also a chance for you to learn more about the Real Estate industry and current market from Larson Educational Services, a family owned company with 30 years of real estate education experience.

This 1-hour informational session is provided free of charge in our clean, comfortable and professional classroom environment and is instructed by members of the Larson family. There is no obligation if you attend. Information available includes:
    • Education and examination requirements
    • Florida Licensing fees
    • Traits and skills that lead to success in the industry
    • Local Real Estate companies looking to hire newly Licensed real estate professionals
Also, you will get the opportunity to participate in a free drawing to win a $150 scholarship toward our Real Estate Licensing education!

To register simply click a date below, enter your information, and click "Checkout". You may also call us at (239) 344-7510 to register. There is no cost to attend.

Upcoming Career Night Dates

Evening Session: Tuesday evening from 6:30pm-7:30pm
Weekend Session: Saturday morning from 10:30am-11:30am


  • Tuesday, December 9 (Evening) - Fort Myers


  • Brad Larson
    Larson Educational Services
    (239) 344-7510
    About Larson Educational Services

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    Thursday, November 27, 2014

    Fort Myers CAM School

    Florida 18 Hour CAM Licensing

    Credit hours: 18
    Tuition: $269.00 (course materials and state exam prep included)

    CAM License Course Dates and Times

    Weekend Class (Fri & Sat) -- Royal Palm Square, 1400 Colonial Blvd, Suite 44, Fort Myers, FL 33907
    December 6 & 7 - 8am-6pm
    CLICK HERE to Register Online

    CAM License Course is the 18-hour required education (License #PRE31) to obtain your Florida Community Association Manager (CAM) license. You'll learn about the Florida CAM licensing requirements, CAM responsibilities, and CAM liabilities and standards of conduct.

    A Florida CAM License is required when managing an association of more than 10 units and/or has an annual budget in excess of $100,000. Types of properties that hire CAM License holders are mobile home parks, planned unit developments, homeowners associations, cooperatives, timeshares, condominiums, or other residential units which are authorized to impose a fee that may become a lien on the parcel.

    Course registrations at Larson Educational Services can be made by phone (239) 344-7510 or on our website LarsonEd.com. We accept "paid" or "unpaid" registrations at time of enrollment, meaning you can pay your tuition today or wait until you check in on the first day of the class. Either way, your seat in the course will be secured.

    Larson Educational Services
    Royal Palm Square
    1400 Colonial Blvd, Suite 44
    Fort Myers, FL 33907
    (239) 344-7510
    www.LarsonEd.com
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    Thursday, November 20, 2014

    Top 10 Real Estate Agent Traits Part 1--LarsonEd

    Fort Myers Real Estate School

    Sellers have strong feelings about what it takes to be a great listing agent. In short, sellers want to hire an agent that they believe will get the job done professionally. Specifically, here is the first part of the Top 10 traits and skills our sellers told us they are looking for in selecting an agent:

    1. Sellers want you to be a market expert.

    This means understanding what similar homes are selling for and how long they are listed before they sell. This information will better equip you to inform your client’s expectations.

    2. Sellers want you to be a product expert.

    Know their home inside and out so you can respond to possible buyers’ objections. Also take account of features of the property that make it unique within the market or that you know will be hard selling points.

    3. Sellers want you to do the research in advance of looking at the property.

    This is where your professionalism comes into play. The reason they hired you is so they don’t have to do the work, so do your homework.

    4. Sellers want you to set the right price the first time.

    Overreaching the market can cost you and your client precious time, especially if they are making a move soon and need the cash from the sale to move into a new home.

    5. Sellers want you to explain the local market and estimate how long it will take to sell.

    This goes back to you doing the homework so the client doesn’t have to. Learn the house and learn the market and communicate what you find to the client so they better understand pricing expectations. These tips will help you become better prepared to meet client expectations for real estate agents.
    Coming soon:
    Top 10 Real Estate Agent Traits Part 2
    If you are a new Florida real estate professional, make sure you complete your Post-Licensing Education before your 1st license expiration date. If you are a seasoned veteran, it’s never too early to get your Continuing Education done.

    Either way, Larson Educational Services has you covered with timely and market-ready information taught in professional classrooms by instructors who care about your success. Learn more about the courses we have to offer in Fort Myers, Naples or Online at the following link - http://www.larsoned.com/realestate/ - or simply call a friendly Larson representative at (239) 344-7510.

     Larson Educational Services looks forward to earning the right to be your real estate school of choice!
     Larson Educational Services
    1400 Colonial Blvd. Suite 44
    Fort Myers, FL 33907
    info@LarsonEd.com 
    239-344-7510
    http://www.LarsonEd.com/realestate/licensing/naples-real-estate-school/ 
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    Thursday, November 13, 2014

    Fort Myers CAM School

    Florida 18 Hour CAM Licensing

    Credit hours: 18
    Tuition: $269.00 (course materials and state exam prep included)

    CAM License Course Dates and Times


    Weekday Class (Thu & Fri) -- Royal Palm Square, 1400 Colonial Blvd, Suite 44, Fort Myers, FL 33907
    November 13 14 - 8am-6pm
    CLICK HERE to Register Online

    CAM License Course is the 18-hour required education (License #PRE31) to obtain your Florida Community Association Manager (CAM) license. You'll learn about the Florida CAM licensing requirements, CAM responsibilities, and CAM liabilities and standards of conduct.

    A Florida CAM License is required when managing an association of more than 10 units and/or has an annual budget in excess of $100,000. Types of properties that hire CAM License holders are mobile home parks, planned unit developments, homeowners associations, cooperatives, timeshares, condominiums, or other residential units which are authorized to impose a fee that may become a lien on the parcel.

    Course registrations at Larson Educational Services can be made by phone (239) 344-7510 or on our website LarsonEd.com. We accept "paid" or "unpaid" registrations at time of enrollment, meaning you can pay your tuition today or wait until you check in on the first day of the class. Either way, your seat in the course will be secured.

    Larson Educational Services
    Royal Palm Square
    1400 Colonial Blvd, Suite 44
    Fort Myers, FL 33907
    (239) 344-7510
    www.LarsonEd.com
    Google

    Thursday, November 6, 2014

    How to Handle FSBO Objections--LarsonEd

    Naples Real Estate School

    As you saw in our previous post, approaching FSBOs can be a good way to gain a new client. FSBOs often want to save on the commission by doing it themselves, but don’t realize how much extra time and effort it will take them to sell their own property. Your job is to handle their objections to you taking on their property in a way that will convince them that you are worth the commission. Here are responses to 5 common FSBO objections (Source: REALTOR Magazine):

    1. If the FSBO says:

    "I’m sure I’ll get a buyer in no time. I’ve had the house on the market only a week, and I’ve already had 3 people come to see it."

    Counter with:

    "It’s great that you’ve had so much interest, but how many of those people come back a second time? One of the problems with showing a house is that you get a lot of browsers who just like to see other people’s homes."

    2. If the FSBO says:

    "I can’t afford to pay a real estate commission. I need every cent I can get from the sale to put toward my new house."

    Counter with:

    "I know it’s important to have the biggest down payment possible. But an NAR survey (the Profile of Home buyers and Sellers) found that, on average, people who sell their homes through a real estate professional receive a price that is 27% higher than people who sell their homes themselves. So even with my commission, you’ll probably come out ahead."

    3. If the FSBO says:

    "What do I need you for? I can put up a sign in my yard."

    Counter with:

    "It’s true that your sign will attract buyers, but many of them won’t be able to afford your home. When I get a call from a house sign, I can prequalify buyers. In addition, I won’t just put up a sign. I’ll actively market your listing, through the MLS and other means, to brokers who are already working with qualified buyers."

    4. If the FSBO says:

    "If I list my property, it will be with my friend who’s in real estate."

    Counter with:

    "It’s great to be loyal to your friends. But can you afford to list your property with a friend for 60 or 90 days and take the chance it won’t sell? If you’re planning to buy another home, that’s a big gamble. Our company sells homes in your area fast. (Provide the number of days on market.) Also, I’ve found that when working with friends, it’s hard to fire them if they don’t perform."

    5. If the FSBO says:

    "I can do this myself."

    Counter with:

    "Of course, you’re smart enough to do what has to be done. But why spend all the time figuring out something you may not do more than a few times in your life? Let someone who has experience do the work for you. If you decide to try to sell on your own, I’ll be glad to give you a list of all the forms you’ll need. (Quantify the number of forms to demonstrate the sheer volume of paperwork involved in selling a home.)" If you recognize and are able to counter these common objections, you’ll be more likely to make a FSBO your client.
    Coming soon:
    Open House Tips Part 1
    f you are a new Florida real estate professional, make sure you complete your Post-Licensing Education before your 1st license expiration date. If you are a seasoned veteran, it’s never too early to get your Continuing Education done. Either way, Larson Educational Services has you covered with timely and market-ready information taught in professional classrooms by instructors who care about your success.

     Learn more about the courses we have to offer in Fort Myers, Naples or Online at the following link - http://www.larsoned.com/realestate/ - or simply call a friendly Larson representative at (239) 344-7510.

     Larson Educational Services looks forward to earning the right to be your real estate school of choice!
     Larson Educational Services
    1400 Colonial Blvd. Suite 44
    Fort Myers, FL 33907
    info@LarsonEd.com 
    239-344-7510
    http://www.LarsonEd.com/realestate/licensing/naples-real-estate-school/ 
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