FORT MYERS,
Florida (October 15, 2013) - Nearly
five years after hitting rock-bottom in the Southwest Florida real estate market, area professionals have
found themselves in the middle of a new and intriguing conundrum: fewer active
listings for single family homes but more overall closed sales. What do these
seemingly counterintuitive points mean for local real estate professionals
trying to make a living in Lee and Collier counties?
First, let’s
look at the facts. According to The Realtor Association of Greater Fort Myers
and The Beach, we’ve seen an increase since last year in three major home sale
statistics: a 26.9% rise in median sale price, 19.3% more closed sales, and 36.1%
more pending sales. However, the number of active listings has dropped 13% from
last year. On top of that, by the end of 2013 there will be 20% more new real
estate professionals than in 2012.
With fewer
listings and more agents, along with more sales and higher prices – and by
extension higher commissions – what is the takeaway for real estate professionals
in Southwest Florida? Most importantly, they need to focus on standing out to
potential buyers. With consumers being inundated with information both on-line
and off, it is necessary that they differentiate themselves from their
competitors. It comes down to image, branding, and marketing.
They should
start by asking themselves the following questions:
What’s my brand?
What makes me
different?
What’s my unique
selling point?
What’s my niche
or central theme?
The answers to
these questions will cover everything from their website and YouTube channel to
their wardrobe and personality. They will then base their marketing plan on
these answers, ideally communicating a consistent message and image across all
media platforms. Successfully executing this concept is one of the largest
contributing factors into why one real estate professional makes it in the
business and another may flounder. With more licensed agents fighting to sell
fewer homes for more money in Southwest Florida, the ability to stand out in
the crowd may be the difference between scraping by and living large.
However, some
new real estate professionals my not know the first thing about designing a
brand or creating a marketing plan. That’s where education comes in. Fort Myers
real estate school Larson Educational Services offers continuing education
courses meant to help answer these four questions for real estate
professionals, giving them the confidence to portray an image and brand that
will get them the sales they desire in a competitive market.
Contact:
Brad Larson
General Manager
Larson
Educational Services
1400 Colonial
Boulevard
Suite #44
Fort Myers,
Florida
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