Larson Educational Services is the premier education provider in SW Florida. We are a Real Estate, CAM and Mortgage Loan Originator School. Classes are available in Fort Myers, Naples and Online.
How to Use Videos for Real Estate Marketing [VIDEO]--LarsonEd
About Larson Educational Services:
Utilizing 30 years of real estate training and professional education experience, Florida real estate school Larson Educational Services is the premier provider of Florida real estate licensing, exam preparation, post-licensing, CAM licensing, mortgage loan originator licensing, and continuing education in Southwest Florida. Classes are available in Fort Myers, Naples, Sarasota, and online.
There are plenty of video creation and video conferencing resources available online for free or for cheap. You can use these resources to post videos that improve your brand image as well as your search rankings on Google.
YouTube is the largest free video-hosting website that allows members to store and serve video content. YouTube members and website visitors can share YouTube videos on a variety of platforms (Facebook, Twitter, LinkedIn, a blog) by using a link or by embedding HTML code.
No advertisements will play in your video if you have an upgraded account. Password protection is available so you can post the video to friends/family/colleagues/clients before you share with the world – just forward the video and provide the password.
PowToon is a company which sells cloud-based software for creating animated presentations and animated videos. Powtoon provides all the animation tools you’ll ever need to immediately begin creating your own professional-looking animated explainer videos and animated presentations.
Here's an example of a Powtoon cartoon from yours truly, Larson Educational Services.
Skype is service provider that offers free calling between subscribers and low-cost calling to people who don't use the service. In addition to standard telephone calls, Skype enables file transfers, texting, video chat and videoconferencing. The service is available for desktop computers, notebook and tablet computers and other mobile devices, including mobile phones. Included in the free service is a softphone application that can be downloaded to any computing device running Windows, Macintosh, Linux, or Windows Mobile operating systems.
GoToMeeting is a web-hosted service created and marketed by the Online Services division of Citrix Systems. It is an online meeting, desktop sharing, and video conferencing software that enables the user to meet with other computer users, customers, clients or colleagues via the Internet in real time. GoToMeeting is designed to broadcast the desktop view of a host computer to a group of computers connected to the host through the Internet. Transmissions are protected with high-security encryption and optional passwords.
Join.me combines instant screen sharing and powerful meeting tools in an app that anyone can use to present, train, demo or concept. Join.me is designed to be intuitive and accessible, providing features that you'll use every day for everything from show-and-tell to formal presentations.
A video telephone / video chat service that makes it possible to conduct one-on-one video calls between iPhone, iPad, and Mac notebooks and desktops. Apple’s FaceTime service is free to use but does require an Apple ID and a Wi-Fi connection
TeamViewer is a proprietary computer software package for remote control, desktop sharing, online meetings, web conferencing and file transfer between computers. The software operates with the Microsoft, Android and Apple operating systems. It is also possible to access a machine running TeamViewer with a web browser. While the main focus of the application is remote control of computers, collaboration and presentation features are included.
About Larson Educational Services:
Utilizing 30 years of real estate training and professional education experience, Florida real estate school Larson Educational Services is the premier provider of Florida real estate licensing, exam preparation, post-licensing, CAM licensing, mortgage loan originator licensing, and continuing education in Southwest Florida. Classes are available in Fort Myers, Naples, Sarasota, and online.
People like videos. While the average Internet user spends 48 seconds on a website, the same user spends close to 6 minutes on a website that has a video. If your real estate website and individual property websites include video, your visitors are likely to stay longer. What do videos help you do for your real estate listings?
Build relationships
Video helps develop familiarity and approachability. If someone can see what you look like, know how you interact, and get a sense of your personality it can put you in control of the first impression you have on them.
Stay top of mind
Having relevant video content, like home improvement or maintenance tips, can help you stay top of mind with your clients even after they buy a home.
Only do the home improvement thing if you know what you're doing.
Be easy to find
When homebuyers are searching for properties one of the first places they go is online. Having searchable videos will help you and your listings findable. Videos are more likely to generate a first page Google ranking. A video on the first page is more likely to be clicked over other content. To market a listing, use the address as the URL and in the video description.
Grab and keep your prospects’ attention
A visitor to a website with videos will typically stay 6 times longer than sites with no videos. However, videos should be no more than 2 minutes in length.
Be viewed as the local expert
Delivering relevant videos to your current, past, and future clients is a great way to separate yourself from your competitors. If the videos you have are truly helpful, they will increase repeat visits to your site, blog, or social network.
Using professional-looking videos will help improve your search listings and the way potential buyers view your brand.
About Larson Educational Services:
Utilizing 30 years of real estate training and professional education experience, Florida real estate school Larson Educational Services is the premier provider of Florida real estate licensing, exam preparation, post-licensing, CAM licensing, mortgage loan originator licensing, and continuing education in Southwest Florida. Classes are available in Fort Myers, Naples, Sarasota, and online.
