Open House Tips Part 2--Fort Myers Real Estate School

Naples Real Estate School

For the first 4 tips, check out part 1 of our open house tips. Once you have selected an area to farm and you have prospected for clients, you will be ready to start selling homes. One tool for selling a client’s home is to hold an open house. The professional real estate community appears to be split on whether it’s a good idea to hold an open house or not. The successful real estate agents we have interviewed report that at least 20% of their sales were to buyers they met at an open house. An open house can be a good source of both buyer and seller leads. Some agents will hold open houses on homes listed by other agents within their firm just for the possibility of gaining leads and experience. Assuming the home is presentable, spotless from top to bottom, priced correctly, and located in a high traffic area, here are tips to improve the odds that the house will sell at an open:

5. Have personal and company information readily available.

Be sure that all of the materials have the same look so people are easily able to associate all of your materials to you.

6. Have community information available as well.

This is where your farming research will come in handy, because you should already know about the area in order to sell people on certain aspects of the community that will appeal to them. However, if you haven’t done the research, be sure to run down to the community hotspots before the open house so you can pick up some of their marketing materials for display.

7. Set out all documents pertaining to the house.

This includes: inspection reports, appraisals or comps, major repairs and warranties, blueprints for additions or future possible improvements.

8. Greet each visitor.

Find out what the buyers are looking for and, if possible, show them why the home fits those requirements.

9. Ask for feedback.

This is where your salesmanship comes out to shine. If you get people to tell you what they don’t like about the property, you can find a way to ease their fears or worries with positive parts of the home or let them know that they may have nothing to worry about.

10. Get an appointment for later.

Grab their information and make a note to give them a call if and when you have a property that may appeal to them more. Using these tips (and the ones from our last post) when holding an open house will increase the odds that the house will sell and/or you will gain more prospects in the process.

Coming soon:

Open House Staging tips

For a list of prospecting tips, check out our previous posts:
Prospecting tips #1
Prospecting tips #2
 Larson Educational Services
1400 Colonial Blvd. Suite 44
Fort Myers, FL 33907
info@LarsonEd.com
239-344-7510
http://www.LarsonEd.com/realestate/licensing/naples-real-estate-school/ 
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Connect with Naples Real Estate School Larson Educational Services on Google+

Naples real estate school Larson Educational Services is expanding its social media reach with a brand new Google+ page. Follow the page for updates on course schedules, real estate career nights, our latest videos, and our bi-weekly press releases.

If you aren’t on Google+, what are you waiting for?!

Consider this: According to BusinessInsider.com, it took Google+ 1 month to get to 25 million users. It also became the second biggest social network in the world last year. How long did it take Facebook, the world’s number one social network, to get that many users? 3 years.

Google+ is the fastest growing social media site in the world and it’s a great way to connect with the people, businesses, and industries you care about. We are just one of the many entities with whom you can connect on the ever-expanding network.

Make LarsonEd’s Naples location one of your first connections on the site.

Or, if you are already on Google+, add us to your already established list of companies you follow.

Our Naples school is just 5 minutes from I-75 and offers the same dynamic instruction, comfortable classrooms, and superior educational experience that you get from our Fort Myers location.

If you’re a past or current student and have enjoyed your LarsonEd experience, be sure to give us a review on the Google+ page and connect with us. The reviews will really help us reach more students like yourself and get them passing the Florida real estate exam.

Click this link to follow us on Google+ and review our Naples location: http://plus.google.com/+LarsonEducationalServicesNaples/about

Don't forget to add my personal page to your circles as well: Brad's Google+ page.

We look forward to connecting with you on Google+. And if you have any questions or want to register for class, call us at 239-344-7510 or visit our website at http://www.LarsonEd.com/realestate/licensing/naples-real-estate-school/

Brad Larson
3037 Horseshoe Dr S
Suite #122
Naples, FL 34104
239-344-7510

The New Southwest Florida Real Estate Market

The New Southwest Florida Real Estate Market

FORT MYERS, Florida (October 30, 2013) – The Fed’s quantitative easing – the purchase of $85 billion in securities per month – has done its job of keeping the cost of borrowing money to a minimum. But what will happen when this influx of cash ceases? How will it affect mortgages and home sales? To understand these questions on quantitative easing, we must first understand what impact financing has on value and the overall market.

Overall, houses continue to be at all-time high levels of affordability. Prices are increasing, but buyers are coming into purchases with more income and cheaper financing. Also, there is no shortage of inventory in Southwest Florida. These factors make it easier for buyers to buy and agents to sell houses.

And once the quantitative easing ends? Likely the cost of borrowing will increase; in other words, mortgage rates will be higher. Likewise, as financing qualifications are already strict, the qualifying standards will toughen even more as all provisions of the Dodd-Frank Act come into full implementation on January 10, 2014. Also, house prices will continue to rise. All of these factors will combine to continue the trend toward renting rather than owning property in Southwest Florida for lower-income buyers, which means more opportunities for investors and property managers.

Higher-income buyers will have more choices in the market due to builders actively competing with features and financing for those who need it. As for housing prices? That will be up to the sellers and their real estate professional.

If you would like to learn more about the present and future of institutional financing, attend Larson Educational Services Agent’s Guide to Financing Continuing Education courses.

Check out our continuing education schedule by clicking on this sentence to schedule a class today.

Contact:

Brad Larson

Larson Educational Services

Royal Palm Square

1400 Colonial Blvd, Suite 44

Fort Myers, FL 33907

(239) 344-7510
http://www.larsoned.com/

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