Online Marketing Tips (VIDEO)--LarsonEd

The Keys to Effective Online Marketing for Real Estate Agents (VIDEO)

Florida Real Estate School

Online marketing is one the most cost-effective ways to market yourself and your listings. Your business is your database. The Internet is your resource with the most potential to contribute the greatest number of relationships to that database.

A key to Internet success is to drive business to your website and listings. This can be done through traditional advertising, search engine optimization (SEO) or natural placement on search engines, blogging, and social networking.

Search Engine Optimization (SEO) is the process of improving the visibility of a website or a web page in search engines through organic / algorithmic (unpaid) search results.

1. The higher on the page and more frequently a site appears in the search results list, the more visitors it will receive from the search engine.

2. It is easiest to obtain a top ranking for niche areas (“Heritage Palms Golf and Country Club Condos”).
3. More competitive areas (“Fort Myers Real Estate”) could take longer.

Bottom line, you won't see a large increase in traffic until you're on the first page of search results and in the top of the rankings. Find a niche and develop a central theme or message that you communicate in all media and platforms. Goal: get known for ONE thing.

About Larson Educational Services:

Utilizing 30 years of real estate training and professional education experience, Florida real estate school Larson Educational Services is the premier provider of Florida real estate licensing, exam preparation, post-licensing, CAM licensing, mortgage loan originator licensing, and continuing education in Southwest Florida. Classes are available in Fort Myers, Naples, Sarasota, and online.

Brad Larson

Larson Educational Services

1400 Colonial Blvd. Suite 44

Fort Myers, FL 33907

info@LarsonEd.com

239-344-7510

www.LarsonEd.com

Have a Safe Memorial Day Weekend--LarsonEd

We at Larson Educational Services are proud to be Americans.

That means we respect and honor the sacrifices that so many men and women have made to help keep this country so great.

While we all enjoy time with our families and friends this weekend, take a moment to remember exactly why we are able to enjoy the freedom we have.

All gave some – some gave all.

Brad Larson

Florida real estate school

Larson Educational Services

1400 Colonial Blvd #44

Fort Myers, Florida 33905

239-344-7510

www.LarsonEd.com

Know Someone Who Wants to Get Into Real Estate?

Credit to Florida real estate school LarsonEd co-founder Dave Larson for the photoshoot

Give the gift of education

It's graduation season!
Do you have a daughter, son, nephew, niece or grandchild who might want to get a real estate license now that that they are graduating high school or college? LarsonEd is offering Gift Certificates for such an occasion.

Simply give us a call at (239) 344-7510 or stop by our Fort Myers or Naples locations to purchase a gift certificate for the classroom Florida 63-Hour Sales Associate Pre-Licensing Course. Your graduate can choose from any class schedule we have through the end of 2016. They just simply contact our office to register and provide us with the Gift Certificate Code and we'll register them for class.

BUNDLE AND SAVE $$$! Package the Pre-Licensing Course with our famous 1-Day State Exam Prep Course and get $50 off the regular price. Retail price for both classes is $468, but when bundled as a Gift Certificate, we'll drop the price by $50.

As always, thank you for making Naples real estate school Larson Educational Services your School of Choice! 

Brad Larson

Larson Educational Services

1400 Colonial Blvd #144

Fort Myers, Florida 33905

239-344-7510

www.LarsonEd.com

Negotiation Tips Part 2 Video--Florida Real Estate School

Negotiation Tips Part 2 Video--Florida Real Estate School

Negotiation Tips Part 2--Florida Real Estate School

We get it, you became a real estate agent because you love to talk. But here’s a nugget of harsh truth: sometimes you have to listen as well. In fact, your entire career depends on your listening skills. Otherwise, how will you understand your clients’ needs and make all those sales? (Hey, at the very least try to pretend to listen.) Here are Florida real estate school Larson Educational Services’ simple listening techniques for effective communication:

6. Fight distraction and bad listening conditions.

Have you ever been out with friends and everyone is sitting at the table, faces turned down, with the blue glow of their cell phone illuminating their dead countenance? Don’t be that person. Put your phone on silent and give other people your full attention.

7. Show patience and don’t interrupt.

A pause doesn’t necessarily mean that the speaker is finished talking. Sometimes people are just looking for the right word or articulating their own thoughts to themselves before telling them to you. There are few things more frustrating in a conversation than feeling like you can’t pause for fear of being interrupted. Silence is one of your most underutilized conversational tools.

8. Listen between the lines.

If you take everything a person says at face value, then you’ll miss the majority of the information they make available to you. People often (unintentionally) hide their true thoughts or motives in the lines between their words.

9. Clarify what you are hearing.

Don’t be afraid to ask the other partner to put their thoughts into other words for your own understanding. While people often find it annoying when they’re interrupted by someone who only wants to talk about themselves, most people don’t mind being interrupted for a clarifying question; it shows that you care.

10. Watch for changing tone or volume of the speaker’s voice, facial expressions, gestures, and word emphasis.

These physical changes can signal emotional changes in the speaker’s mind. Pay attention to the conversation points at which these changes happen in order to better understand the speaker’s thought process, even if they are not explicitly telling you what they are thinking.

Picking up on subtle social cues can help improve all of your social interactions

Utilize these simple listening techniques to not only improve your negotiation skills, but also to provide better service to your clients.

About Larson Educational Services:

Utilizing 30 years of real estate training and professional education experience, Florida real estate school Larson Educational Services is the premier provider of Florida real estate licensing, exam preparation, post-licensing, CAM licensing, mortgage loan originator licensing, and continuing education in Southwest Florida. Classes are available in Fort Myers, Naples, Sarasota, and online.

Brad Larson

Larson Educational Services

1400 Colonial Blvd. Suite 44

Fort Myers, FL 33907

info@LarsonEd.com

239-344-7510

www.LarsonEd.com

Top 10 Things Sellers Want From Agents After the Listing Part 2

Top 10 Things Sellers Want From Agents After the Listing Is Signed Part 2

Florida Real Estate School

Owners want to know what is happening with their listing. Therefore, sellers want their agent to creatively market the property, pay attention to detail, and provide excellent customer support as part of their services.

The reason most often cited by owners who were unhappy with the listing agent is not the failure of the agent to secure a buyer; it’s failure of the agent to communicate with them after the listing is signed.

6. Sellers want the property marketed on the Internet with a nice photo and up-to-date information.

If you’re not listing your client’s properties online then you’re living in the Stone Age. Make sure that you include the most flattering photo and information, just like you would for, say, an online dating profile.

7. Sellers want you to hold open houses.

Potential buyers are more likely to put an offer on your seller’s house if they can get a fully immersive experience with the property. Open houses allow buyers to envision themselves inside the home because, well, they are.

8. Sellers want you to be courteous, respect their property and respect their time.

Even if you think the seller is being needy, make sure that you make yourself available to them in a respectful way.

9. Sellers want you to use common sense when it comes to showings and appointments.

It’s good practice to keep a sign-in sheet when holding an open house. For one, you can use this information to build your email list. And secondly, this helps you keep track of what sorts of characters are milling about inside of your client’s home.

Watch out, Mr. Real Estate Agent! There's a bad guy coming into the house!

10. Sellers want you to back up verbal information with written information.

Sure, the information you give your client may be just as good verbally as it is textually, but there’s something about information in writing that makes it seem much more reliable.

Keep in mind this top 10 list of seller desires so you don’t make the same mistake as many agents before you.

About Larson Educational Services:

Utilizing 30 years of real estate training and professional education experience, Florida real estate school Larson Educational Services is the premier provider of Florida real estate licensing, exam preparation, post-licensing, CAM licensing, mortgage loan originator licensing, and continuing education in Southwest Florida. Classes are available in Fort Myers, Naples, Sarasota, and online.

Brad Larson

Larson Educational Services

1400 Colonial Blvd. Suite 44

Fort Myers, FL 33907

info@LarsonEd.com

239-344-7510

www.LarsonEd.com

Vote for LarsonEd as Best Family-Owned Business!

Gulfshore Business Magazine is publishing a "Best of Business" issue in August and we would greatly appreciate your vote for the Best Family-Owned Business category. We have been nominated 3 straight years and with your help, we'd like to bring home the trophy in 2016!

Click the following link then go to #18 and write in "Larson Educational Services.” Voting deadline is May 13th!

CLICK HERE TO VOTE LARSON!

Vote for Florida real estate school Larson Educational Services

Family-owned and operated Larson Educational Services has had its doors open in Fort Myers since November 2008.

Our customers are the lifeblood of our business. “Everything that we do is focused on professionalism and is based on the needs and the goals and objectives of the student,” says Brad Larson, co-founder and General Manager of LarsonEd. “Our customers are the lifeblood of our company and we simply would not be in business without the support we receive from current and past customers.”

People are drawn to a family-owned business like Larson Educational Services because we are so intimate with our products and we are focused on the customer experience. “We feel the same emotions as our students in regards to their success in achieving their career goals. We feel the jubilation and triumph when someone passes a test, and we also feel the disappointment when things do not go according to plan.”

And, like a family, LarsonEd is ready, willing, and able to provide all the support necessary to get our students to the next step, and we’ll do it with a smile on our face because we know that we can make a difference in someone’s life.

If we’ve made a difference in your life or a loved one’s life, then we ask that you give us some love in the Best of Business survey!

CLICK HERE TO VOTE LARSON

Larson Educational Services

13040 Livingston Road #12,

Naples, Florida 34105

239-344-7510

www.LarsonEd.com

Negotiation Tips Video--Florida Real Estate School

10 Simple Listening Techniques to Improve Your Negotiation Skills--Part 1

Florida Real Estate School

We get it, you became a real estate agent because you love to talk. But here’s a nugget of harsh truth: sometimes you have to listen as well. In fact, your entire career depends on your listening skills. Otherwise, how will you understand your clients’ needs and make all those sales? (Hey, at the very least try to pretend to listen.) Here are the first 5 of Naples real estate school Larson Educational Services’ 10 simple listening techniques for effective communication:

1. Prepare questions and remarks in advance to free your mind to listen.

Have you ever talked to someone who you know is just waiting for you to stop talking so they can say something? Don’t be one of those people. Channel your inner lawyer and prepare some conversation points before speaking with your client.

2. Exercise emotional control.

No, you’re not a robot. But you can keep negotiations civil and favorable to your interests if you keep your emotions in check.

3. Remain open and avoid jumping to conclusions; limit your own talking.

Limit your assumptions when you head into negotiations. When you let the other party do the talking they’ll usually give plenty of talking points, just make sure that you…

4. Take selective notes on the most important points.

No, taking notes during a conversation doesn’t necessarily make you look like a psychopath, just make sure your conversation partner knows what you’re doing.

5. Give the speaker your conscious attention with good eye contact.

Giving someone your undivided attention lets them know that they are important to you. And regarding the eye contact thing: again, don’t take it to psychopathic levels, just let your partner know that you care about what they’re saying.

Utilize these simple listening techniques to not only improve your negotiation skills, but also to provide better service to your clients. Check back next time for part 2.

About Larson Educational Services:

Utilizing 30 years of real estate training and professional education experience, Florida real estate school Larson Educational Services is the premier provider of Florida real estate licensing, exam preparation, post-licensing, CAM licensing, mortgage loan originator licensing, and continuing education in Southwest Florida. Classes are available in Fort Myers, Naples, Sarasota, and online.

Brad Larson

Larson Educational Services

1400 Colonial Blvd. Suite 44

Fort Myers, FL 33907

info@LarsonEd.com

239-344-7510

www.LarsonEd.com

Don't Forget! Mother's Day is This Sunday!

Just a friendly reminder from  your friendly neighborhood Florida real estate school, Larson Educational Services. 

Sign up for classes here: http://www.larsoned.com/realestate/

About Larson Educational Services:

Utilizing 30 years of real estate training and professional education experience, Florida real estate school Larson Educational Services is the premier provider of Florida real estate licensing, exam preparation, post-licensing, CAM licensing, mortgage loan originator licensing, and continuing education in Southwest Florida. Classes are available in Fort Myers, Naples, Sarasota, and online.

Brad Larson

Larson Educational Services

1400 Colonial blvd. #44,

Fort Myers, Florida

33907

info@LarsonEd.com

239-344-7510

www.LarsonEd.com

Top 10 Things Sellers Want From Agents After Listing Part 1

Top 10 Things Sellers Want From Agents After Listing Part 1

Florida Real Estate School

 Owners want to know what's happening with their listing. Therefore, sellers want their agent to creatively market the property, pay attention to detail, and provide excellent customer support as part of their services.

The reason most often cited by owners who were unhappy with the listing agent is not the failure of the agent to secure a buyer; it’s failure of the agent to communicate with them after the listing is signed.

1. Sellers want you to add value by providing much more than the sellers could do on their own.

If they could have found that extra value on their own then what do they need you for?

2. Sellers want you to look at the entire situation and give good advice.

It’s difficult for sellers to be objective about their own property. Emotional attachment, nostalgia, and good memories cloud their ability to accurately assess their home’s value. That’s why you need to be the voice of reason and wisdom for the seller.

3. Sellers want you to remember who the customer is and respond to their needs.

Always remember that your relationship with the seller is a mutually beneficial one, and you should remember your role as well as your client’s. This relationship will sometimes require you to swallow your pride.

Okay, you gotta have a cut-off point though.

4. Sellers want to be treated like partners—keep in touch and update them at least once a week.

There’s nothing more frustrating for a seller than to be left in the dark. Keep them in the loop even if there’s nothing to report. This lets your client know that you care about them and their needs.

5. Sellers want to see a nice brochure—accurate, detailed, and professional.

A nice brochure shows that you’ve done your homework on the property and that you’re prepared to present their listing to potential buyers in the most professional way possible.

Keep in mind this list of seller desires so you don’t make the same mistake as many agents before you. Check back next time for part 2.

About Larson Educational Services:

Utilizing 30 years of real estate training and professional education experience, Florida real estate school Larson Educational Services is the premier provider of Florida real estate licensing, exam preparation, post-licensing, CAM licensing, mortgage loan originator licensing, and continuing education in Southwest Florida. Classes are available in Fort Myers, Naples, Sarasota, and online.

Brad Larson

Larson Educational Services

1400 Colonial Blvd. Suite 44

Fort Myers, FL 33907

info@LarsonEd.com

239-344-7510

www.LarsonEd.com