Open House Tips Part 2--Fort Myers Real Estate School

Naples Real Estate School

For the first 4 tips, check out part 1 of our open house tips. Once you have selected an area to farm and you have prospected for clients, you will be ready to start selling homes. One tool for selling a client’s home is to hold an open house. The professional real estate community appears to be split on whether it’s a good idea to hold an open house or not. The successful real estate agents we have interviewed report that at least 20% of their sales were to buyers they met at an open house. An open house can be a good source of both buyer and seller leads. Some agents will hold open houses on homes listed by other agents within their firm just for the possibility of gaining leads and experience. Assuming the home is presentable, spotless from top to bottom, priced correctly, and located in a high traffic area, here are tips to improve the odds that the house will sell at an open:

5. Have personal and company information readily available.

Be sure that all of the materials have the same look so people are easily able to associate all of your materials to you.

6. Have community information available as well.

This is where your farming research will come in handy, because you should already know about the area in order to sell people on certain aspects of the community that will appeal to them. However, if you haven’t done the research, be sure to run down to the community hotspots before the open house so you can pick up some of their marketing materials for display.

7. Set out all documents pertaining to the house.

This includes: inspection reports, appraisals or comps, major repairs and warranties, blueprints for additions or future possible improvements.

8. Greet each visitor.

Find out what the buyers are looking for and, if possible, show them why the home fits those requirements.

9. Ask for feedback.

This is where your salesmanship comes out to shine. If you get people to tell you what they don’t like about the property, you can find a way to ease their fears or worries with positive parts of the home or let them know that they may have nothing to worry about.

10. Get an appointment for later.

Grab their information and make a note to give them a call if and when you have a property that may appeal to them more. Using these tips (and the ones from our last post) when holding an open house will increase the odds that the house will sell and/or you will gain more prospects in the process.

Coming soon:

Open House Staging tips

For a list of prospecting tips, check out our previous posts:
Prospecting tips #1
Prospecting tips #2
 Larson Educational Services
1400 Colonial Blvd. Suite 44
Fort Myers, FL 33907
info@LarsonEd.com
239-344-7510
http://www.LarsonEd.com/realestate/licensing/naples-real-estate-school/ 
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Expired Listing Advice--Fort Myers Real Estate School

Fort Myers Real Estate School

An expired listing isn’t the end of the world and it isn’t the end of your relationship with a client. However, you will have to put in a little work to keep the seller’s trust and make sure you do everything you can to get their home sold. Here are 5 tips for what to do when your listing is about to expire:

1. Check your Multiple Listing Service

Find the average number of days on the market for homes comparable to your listing, and use this figure to demonstrate to the owner that the listing should be extended.

2. Complete a CMA

This can be used to determine whether the price on your listing still reflects the market price. It may be the case that your client is trying to get too much for a property that is not worth it. Try to use these numbers to convince them that the house will be more likely to sell at a lower price.

3. Discuss with your clients what you’ve done to market the house

Develop a new marketing plan with a different approach, and present it to the sellers when you ask for a renewal. Don’t wait until the last minute to discuss a listing extension with your client. Your goal is to build trust, and discussing extension options before the listing expires lets the client know that you are organized and aware of the situation with the expired listing.

4. Try to get information from other real estate agents about your listings

Perhaps you can form a solid relationship with a mentor agent who can give you advice about your listings and give you possible tips for improvement.

5. Earn a referral fee if nothing else

If you don’t think you’ll be able to sell the listing, let a trusted colleague know it’s about to expire, and earn a referral fee. Using these ideas will have you better equipped to handle a listing that is about to expire and inspire confidence in your client.

Coming soon:

How to Approach a FSBO

If you are a new Florida real estate professional, make sure you complete your Post-Licensing Education before your 1^st license expiration date. If you are a seasoned veteran, it’s never too early to get your Continuing Education done. Either way, Larson Educational Services has you covered with timely and market-ready information taught in professional classrooms by instructors who care about your success. Learn more about the courses we have to offer in Fort Myers, Naples or Online at the following link - http://www.larsoned.com/realestate/ - or simply call a friendly Larson representative at (239) 344-7510.

 Larson Educational Services looks forward to earning the right to be your real estate school of choice!
 Larson Educational Services
 1400 Colonial Blvd. Suite 44
Fort Myers, FL 33907
  info@LarsonEd.com 
239-344-7510
http://www.LarsonEd.com/realestate/licensing/naples-real-estate-school/ 
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Florida CAM License School in Fort Myers and Naples

Florida 18 Hour CAM Licensing

Credit hours: 18
Tuition: $269.00 (course materials and state exam prep included)

CAM License Course Dates and Times

Weekday Class (Thu & Fri) -- Royal Palm Square, 1400 Colonial Blvd, Suite 44, Fort Myers, FL 33907
September 18 & 19 - 8am-6pm
CLICK HERE to Register Online


CAM License Course is the 18-hour required education (License #PRE31) to obtain your Florida Community Association Manager (CAM) license. You'll learn about the Florida CAM licensing requirements, CAM responsibilities, and CAM liabilities and standards of conduct.

A Florida CAM License is required when managing an association of more than 10 units and/or has an annual budget in excess of $100,000. Types of properties that hire CAM License holders are mobile home parks, planned unit developments, homeowners associations, cooperatives, timeshares, condominiums, or other residential units which are authorized to impose a fee that may become a lien on the parcel.

Course registrations at Larson Educational Services can be made by phone (239) 344-7510 or on our website LarsonEd.com. We accept "paid" or "unpaid" registrations at time of enrollment, meaning you can pay your tuition today or wait until you check in on the first day of the class. Either way, your seat in the course will be secured.

Larson Educational Services
Royal Palm Square
1400 Colonial Blvd, Suite 44
Fort Myers, FL 33907
(239) 344-7510
www.LarsonEd.com
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Open House Tips Part 1--Naples Real Estate School

Naples Real Estate School

Once you have selected an area to farm and you have prospected for clients, you will be ready to start selling homes. One tool for selling a client’s home is to hold an open house. The professional real estate community appears to be split on whether it’s a good idea to hold an open house or not. The successful real estate agents we have interviewed report that at least 20% of their sales were to buyers they met at an open house. An open house can be a good source of both buyer and seller leads. Some agents will hold open houses on homes listed by other agents within their firm just for the possibility of gaining leads and experience. Assuming the home is presentable, spotless from top to bottom, priced correctly, and located in a high traffic area, here are tips to improve the odds that the house will sell at an open:

1. Try different times and days.

You may find that the prospects in your farm area do not turn out to open houses on Saturday afternoons because the people in the area are really big into college football, but late Sunday mornings yield a good turnout because they don’t care about the NFL games on Sundays. This will simply take some time to figure out what works best for the area.

2. Invite neighbors and targeted prospects.

Maybe you know of a certain prospect who would have a unique interest in the house you are showing because it offers them a chance to expand their living space. And you know what this prospect is looking for because you have been keeping in touch with them. Invite them to the open house even if they live in an area outside of your farm, because this prospect with the unique interest in a property will be more likely to make the purchase.

3. Place signs at appropriate areas.

Also, remember to include your name on the sign so even if people are not interested in that open house, they can come out to more of your showings in the future.

4. Advertise online.

It’s 2014. You have no reason not to be advertising your open house online. However, be careful about spamming your Facebook friends with open house information that does not pertain to them because that is a sure way to get blocked (this applies to any social media website). Write colorful, descriptive ads and place them in web classifieds or open house directories. Using these 4 tips when holding an open house will increase the odds that the house will sell and/or you will gain more prospects in the process.

Coming soon:

Open House Tips: Part 2

For a list of prospecting and farming tips, check out our previous posts:
Prospecting tips #1
Prospecting tips #2
Farming tips #1
 Larson Educational Services
1400 Colonial Blvd. Suite 44
Fort Myers, FL 33907
info@LarsonEd.com 
239-344-7510
http://www.LarsonEd.com/realestate/licensing/naples-real-estate-school/ 
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Real Estate CAREER NIGHTS in 2014 @ LarsonEd

What is career night?

If you are unsure about whether or not a career in real estate is right for you, this is your chance to get more information prior to spending money on our classes or before submitting an application to the state. It's also a chance for you to learn more about the Real Estate industry and current market from Larson Educational Services, a family owned company with 30 years of real estate education experience.

This 1-hour informational session is provided free of charge in our clean, comfortable and professional classroom environment and is instructed by members of the Larson family. There is no obligation if you attend. Information available includes:

• Education and examination requirements
• Florida Licensing fees
• Traits and skills that lead to success in the industry
• Local Real Estate companies looking to hire newly Licensed real estate professionals

Also, you will get the opportunity to participate in a free drawing to win a $150 scholarship toward our Real Estate Licensing education!

To register simply click a date below, enter your information, and click "Checkout". You may also call us at (239) 344-7510 to register. There is no cost to attend.

Upcoming Career Night Dates

Evening Session: Tuesday evening from 6:30pm-7:30pm
Weekend Session: Saturday morning from 10:30am-11:30am

Saturday, September 6 (Weekend) - Fort Myers

Brad Larson
Larson Educational Services
(239) 344-7510
About Larson Educational Services
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