20 Questions to Learn About the Seller--LarsonEd

Fort Myers Real Estate School

While you are evaluating the property during a walk-through, sellers will in fact be evaluating YOU at the same time. Here are 20 questions you can ask to help you learn about the seller and prepare for a walk-through:

1. How did you hear about me/who referred you?

2. Who else are you interviewing?

3. Would it be possible for all decision makers to be present at this meeting?

4. What are the names of the people who will be present during this meeting?

5. Why do you want to sell?

6. When do you need to sell?

7. At what price do you want to list your property?

8. How much are your underlying loans?

9. Can you tell me about the property? Type? Square footage? Bed/Bath? Etc.

10. What other amenities does the property offer?

11. What criteria are you going to use in hiring listing clients?

12. May I ask you to wait to make a decision on your listing agent until you meet with me?

13. If I answer all of your questions to your satisfaction, will you list your property when you meet with me?

14. I will be sending/delivering/offering on my website a little pre-meeting information packet. Can you please review it before meeting with me?

15. Do you own any other properties in the area? If yes, where?

16. Are you thinking about listing those also?

17. Where are you moving?

18. Do you know a real estate professional there?

19. Do you need a 1031 tax deferred exchange?

20. Would you like to meet with my company’s CPA at no charge?

By finding the answers to these questions before a walk-through, you will better understand the seller’s goals and expectations before investing your time and effort. If you are a new Florida real estate professional, make sure you complete your Post-Licensing Education before your 1^st license expiration date. If you are a seasoned veteran, it’s never too early to get your Continuing Education done.

Either way, Larson Educational Services has you covered with timely and market-ready information taught in professional classrooms by instructors who care about your success. Learn more about the courses we have to offer in Fort Myers, Naples or Online at the following link - http://www.larsoned.com/realestate/ - or simply call a friendly Larson representative at (239) 344-7510.

 Larson Educational Services looks forward to earning the right to be your real estate school of choice!
 Larson Educational Services
1400 Colonial Blvd. Suite 44
Fort Myers, FL 33907
info@LarsonEd.com 
239-344-7510
http://www.LarsonEd.com/realestate/licensing/naples-real-estate-school/ 
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Top 10 Real Estate Agent Traits Part 2--LarsonEd

Fort Myers Real Estate School

In our previous post, we told you sellers want to hire an agent that they believe will get the job done professionally. Specifically, here is the second half of the Top 10 traits and skills our sellers told us they are looking for in selecting an agent:

6. Sellers want to know the cost AND value of your service.

Of course they want to know how much your commission will add up to, but they also want to know what they will get in return. If you are able to list off your qualifications upon request, the seller will be more likely to see you as an asset.

7. Sellers want you to appreciate their property’s attributes.

This tells them that you are paying attention to the positive qualities in their house, which means you’ll be more likely to utilize these as selling points to buyers.

8. Sellers want to know that the property will be shown in the best light.

It goes without saying that the better the property looks the more likely it will be to sell, but the seller also wants to know that you know how to stage a home properly (link to staging PR).

9. Sellers want to know that you will creatively market the property.

Will you be active with advertising, both online and off? This will give the seller confidence that you will accomplish your task of selling the home.

10. Sellers want to list with an agent who has a good client base of potential buyers.

The more buyers an agent knows, the more likely they are to find one that wants the seller’s house. These tips will help you become better prepared to meet client expectations for real estate agents.

Coming soon:

20 questions to learn about the seller and prepare you for the walk-through

If you are a new Florida real estate professional, make sure you complete your Post-Licensing Education before your 1^st license expiration date. If you are a seasoned veteran, it’s never too early to get your Continuing Education done. Either way, Larson Educational Services has you covered with timely and market-ready information taught in professional classrooms by instructors who care about your success.
 Learn more about the courses we have to offer in Fort Myers, Naples or Online at the following link - http://www.larsoned.com/realestate/ - or simply call a friendly Larson representative at (239) 344-7510.
 Larson Educational Services looks forward to earning the right to be your real estate school of choice!
 Larson Educational Services
1400 Colonial Blvd. Suite 44
Fort Myers, FL 33907
info@LarsonEd.com 
239-344-7510
http://www.LarsonEd.com/realestate/licensing/naples-real-estate-school/
Google

Fort Myers Real Estate School CAREER NIGHT

What is career night?

If you are unsure about whether or not a career in real estate is right for you, this is your chance to get more information prior to spending money on our classes or before submitting an application to the state. It's also a chance for you to learn more about the Real Estate industry and current market from Larson Educational Services, a family owned company with 30 years of real estate education experience.

This 1-hour informational session is provided free of charge in our clean, comfortable and professional classroom environment and is instructed by members of the Larson family. There is no obligation if you attend. Information available includes:

• Education and examination requirements
• Florida Licensing fees
• Traits and skills that lead to success in the industry
• Local Real Estate companies looking to hire newly Licensed real estate professionals

Also, you will get the opportunity to participate in a free drawing to win a $150 scholarship toward our Real Estate Licensing education!

To register simply click a date below, enter your information, and click "Checkout". You may also call us at (239) 344-7510 to register. There is no cost to attend.

Upcoming Career Night Dates

Evening Session: Tuesday evening from 6:30pm-7:30pm
Weekend Session: Saturday morning from 10:30am-11:30am

Tuesday, December 9 (Evening) - Fort Myers

Brad Larson
Larson Educational Services
(239) 344-7510
About Larson Educational Services

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Fort Myers CAM School

Florida 18 Hour CAM Licensing

Credit hours: 18
Tuition: $269.00 (course materials and state exam prep included)

CAM License Course Dates and Times

Weekend Class (Fri & Sat) -- Royal Palm Square, 1400 Colonial Blvd, Suite 44, Fort Myers, FL 33907
December 6 & 7 - 8am-6pm
CLICK HERE to Register Online

CAM License Course is the 18-hour required education (License #PRE31) to obtain your Florida Community Association Manager (CAM) license. You'll learn about the Florida CAM licensing requirements, CAM responsibilities, and CAM liabilities and standards of conduct.

A Florida CAM License is required when managing an association of more than 10 units and/or has an annual budget in excess of $100,000. Types of properties that hire CAM License holders are mobile home parks, planned unit developments, homeowners associations, cooperatives, timeshares, condominiums, or other residential units which are authorized to impose a fee that may become a lien on the parcel.

Course registrations at Larson Educational Services can be made by phone (239) 344-7510 or on our website LarsonEd.com. We accept "paid" or "unpaid" registrations at time of enrollment, meaning you can pay your tuition today or wait until you check in on the first day of the class. Either way, your seat in the course will be secured.

Larson Educational Services
Royal Palm Square
1400 Colonial Blvd, Suite 44
Fort Myers, FL 33907
(239) 344-7510
www.LarsonEd.com
Google

Top 10 Real Estate Agent Traits Part 1--LarsonEd

Fort Myers Real Estate School

Sellers have strong feelings about what it takes to be a great listing agent. In short, sellers want to hire an agent that they believe will get the job done professionally. Specifically, here is the first part of the Top 10 traits and skills our sellers told us they are looking for in selecting an agent:

1. Sellers want you to be a market expert.

This means understanding what similar homes are selling for and how long they are listed before they sell. This information will better equip you to inform your client’s expectations.

2. Sellers want you to be a product expert.

Know their home inside and out so you can respond to possible buyers’ objections. Also take account of features of the property that make it unique within the market or that you know will be hard selling points.

3. Sellers want you to do the research in advance of looking at the property.

This is where your professionalism comes into play. The reason they hired you is so they don’t have to do the work, so do your homework.

4. Sellers want you to set the right price the first time.

Overreaching the market can cost you and your client precious time, especially if they are making a move soon and need the cash from the sale to move into a new home.

5. Sellers want you to explain the local market and estimate how long it will take to sell.

This goes back to you doing the homework so the client doesn’t have to. Learn the house and learn the market and communicate what you find to the client so they better understand pricing expectations. These tips will help you become better prepared to meet client expectations for real estate agents.

Coming soon:

Top 10 Real Estate Agent Traits Part 2

If you are a new Florida real estate professional, make sure you complete your Post-Licensing Education before your 1^st license expiration date. If you are a seasoned veteran, it’s never too early to get your Continuing Education done.

Either way, Larson Educational Services has you covered with timely and market-ready information taught in professional classrooms by instructors who care about your success. Learn more about the courses we have to offer in Fort Myers, Naples or Online at the following link - http://www.larsoned.com/realestate/ - or simply call a friendly Larson representative at (239) 344-7510.

 Larson Educational Services looks forward to earning the right to be your real estate school of choice!
 Larson Educational Services
1400 Colonial Blvd. Suite 44
Fort Myers, FL 33907
info@LarsonEd.com 
239-344-7510
http://www.LarsonEd.com/realestate/licensing/naples-real-estate-school/ 
Google

Fort Myers CAM School

Florida 18 Hour CAM Licensing

Credit hours: 18
Tuition: $269.00 (course materials and state exam prep included)

CAM License Course Dates and Times

Weekday Class (Thu & Fri) -- Royal Palm Square, 1400 Colonial Blvd, Suite 44, Fort Myers, FL 33907
November 13 14 - 8am-6pm
CLICK HERE to Register Online

CAM License Course is the 18-hour required education (License #PRE31) to obtain your Florida Community Association Manager (CAM) license. You'll learn about the Florida CAM licensing requirements, CAM responsibilities, and CAM liabilities and standards of conduct.

A Florida CAM License is required when managing an association of more than 10 units and/or has an annual budget in excess of $100,000. Types of properties that hire CAM License holders are mobile home parks, planned unit developments, homeowners associations, cooperatives, timeshares, condominiums, or other residential units which are authorized to impose a fee that may become a lien on the parcel.

Course registrations at Larson Educational Services can be made by phone (239) 344-7510 or on our website LarsonEd.com. We accept "paid" or "unpaid" registrations at time of enrollment, meaning you can pay your tuition today or wait until you check in on the first day of the class. Either way, your seat in the course will be secured.

Larson Educational Services
Royal Palm Square
1400 Colonial Blvd, Suite 44
Fort Myers, FL 33907
(239) 344-7510
www.LarsonEd.com
Google

How to Handle FSBO Objections--LarsonEd

Naples Real Estate School

As you saw in our previous post, approaching FSBOs can be a good way to gain a new client. FSBOs often want to save on the commission by doing it themselves, but don’t realize how much extra time and effort it will take them to sell their own property. Your job is to handle their objections to you taking on their property in a way that will convince them that you are worth the commission. Here are responses to 5 common FSBO objections (Source: REALTOR Magazine):

1. If the FSBO says:

"I’m sure I’ll get a buyer in no time. I’ve had the house on the market only a week, and I’ve already had 3 people come to see it."

Counter with:

"It’s great that you’ve had so much interest, but how many of those people come back a second time? One of the problems with showing a house is that you get a lot of browsers who just like to see other people’s homes."

2. If the FSBO says:

"I can’t afford to pay a real estate commission. I need every cent I can get from the sale to put toward my new house."

Counter with:

"I know it’s important to have the biggest down payment possible. But an NAR survey (the Profile of Home buyers and Sellers) found that, on average, people who sell their homes through a real estate professional receive a price that is 27% higher than people who sell their homes themselves. So even with my commission, you’ll probably come out ahead."

3. If the FSBO says:

"What do I need you for? I can put up a sign in my yard."

Counter with:

"It’s true that your sign will attract buyers, but many of them won’t be able to afford your home. When I get a call from a house sign, I can prequalify buyers. In addition, I won’t just put up a sign. I’ll actively market your listing, through the MLS and other means, to brokers who are already working with qualified buyers."

4. If the FSBO says:

"If I list my property, it will be with my friend who’s in real estate."

Counter with:

"It’s great to be loyal to your friends. But can you afford to list your property with a friend for 60 or 90 days and take the chance it won’t sell? If you’re planning to buy another home, that’s a big gamble. Our company sells homes in your area fast. (Provide the number of days on market.) Also, I’ve found that when working with friends, it’s hard to fire them if they don’t perform."

5. If the FSBO says:

"I can do this myself."

Counter with:

"Of course, you’re smart enough to do what has to be done. But why spend all the time figuring out something you may not do more than a few times in your life? Let someone who has experience do the work for you. If you decide to try to sell on your own, I’ll be glad to give you a list of all the forms you’ll need. (Quantify the number of forms to demonstrate the sheer volume of paperwork involved in selling a home.)" If you recognize and are able to counter these common objections, you’ll be more likely to make a FSBO your client.

Coming soon:

Open House Tips Part 1

f you are a new Florida real estate professional, make sure you complete your Post-Licensing Education before your 1^st license expiration date. If you are a seasoned veteran, it’s never too early to get your Continuing Education done. Either way, Larson Educational Services has you covered with timely and market-ready information taught in professional classrooms by instructors who care about your success.

 Learn more about the courses we have to offer in Fort Myers, Naples or Online at the following link - http://www.larsoned.com/realestate/ - or simply call a friendly Larson representative at (239) 344-7510.

 Larson Educational Services looks forward to earning the right to be your real estate school of choice!
 Larson Educational Services
1400 Colonial Blvd. Suite 44
Fort Myers, FL 33907
info@LarsonEd.com 
239-344-7510
http://www.LarsonEd.com/realestate/licensing/naples-real-estate-school/ 
Google

Fort Myers Real Estate School

At family-owned real estate school, Larson Educational Services (License #ZH1002299), you can complete the steps necessary to obtain your Florida Real Estate License in as little as 30 days. Because our course has a modular format, you can actually mix-and-match dates and locations if you need flexible scheduling. Just contact us and we'll help you put a schedule together. We have real estate courses in Ft. Myers and Naples starting soon, or you can complete the course online. WEEKDAY and WEEKEND class times are 8:30am - 4:30pm. EVENING class times are 6:15pm - 9:45pm.

FORT MYERS
Royal Palm Square at 1400 Colonial Blvd, Suite 44
November 3-7, 10-12 (Weekday)
December 1-5, 8-10 (Weekday)

NAPLES
Horseshoe Park of Commerce at 3073 Horseshoe Dr S, Suite 122
November 10-14, 17-19 (Weekday)
December 1-5, 8-10 (Weekday)


Tuition is $339 and includes your course materials. You can even attend any portion of the course again for review for no additional charge.

If you would like additional information about getting started, take a look at our Step-By-Step Licensing Guide or view our Real Estate Broker Connection page to view information about companies that are hiring newly licensed Sales Associates.
To register, please call a friendly Larson representative at (239) 344-7510 or REGISTER ONLINE. You can even register for the class today and pay for it later. We take registrations all the way up to the first day of class.

Brad Larson
Larson Educational Services
Royal Palm Square
1400 Colonial Blvd, Suite 44
Fort Myers, FL 33907
(239) 344-7510
About Larson Educational Services
Google

How to Get a For Sale by Owner Listing--LarsonEd

Fort Myers Real Estate School

For sale by owners tell us that the major reason they try to sell without an agent is that they feel they are saving a commission. The #2 reason is related to a prior unpleasant experience with another agent. So how do you convince a For Sale by owner that not only are agents in general a good idea but that having you specifically is the right choice for them?

1. Show the FSBO that working with you is in their best interests

Do this by preparing an FSBO packet that includes: a cover letter, what you need to know to sell your own home, your personal bio/brochure, company information, and the necessary forms to sell their own home. The information alone may show them that you know your stuff and they may not be as equipped as they thought to do it on their own.

2. Develop an approach to FSBOs that is comfortable to you

Make contact early, ask them about the property, and leave them the documentation necessary to sell.

3. Ask them questions:

a. Is your property priced properly?

b. Can you justify your price?

c. Are you reaching the right people?

d. Can you reach them again?

e. Can you weed out the “lookers”?

f. Will the prospect confide in you?

g. Do you understand financing?

h. Can you find hidden objections?

i. Are you always available?

j. Can you close a sale?

k. Can you sell their home?

l. Who will draft the documents?

m. Are you really saving the commission?

When it comes down to it, once you ask them some or all of these questions, the FSBO may realize that they really aren’t equipped to sell their own home, leaving you in a position to sell their property yourself.

4. Stop by early and often

An FSBO’s pride may get in the way of letting you take the property at first, but once they realize they aren’t cut out for it, make sure you are there to take it over. Keep these techniques in mind when you are approaching a FSBO and they will be more likely to choose you as an agent when they’ve had enough.

Coming soon:

How to Overcome FSBO Objections

If you are a new Florida real estate professional, make sure you complete your Post-Licensing Education before your 1^st license expiration date. If you are a seasoned veteran, it’s never too early to get your Continuing Education done.

Either way, Larson Educational Services has you covered with timely and market-ready information taught in professional classrooms by instructors who care about your success. Learn more about the courses we have to offer in Fort Myers, Naples or Online at the following link - http://www.larsoned.com/realestate/ - or simply call a friendly Larson representative at (239) 344-7510.

 Larson Educational Services looks forward to earning the right to be your real estate school of choice!

 Larson Educational Services
1400 Colonial Blvd. Suite 44
Fort Myers, FL 33907
info@LarsonEd.com 
239-344-7510
http://www.LarsonEd.com/realestate/licensing/naples-real-estate-school/ 
Google

Expired Listing Advice--Fort Myers Real Estate School

Naples Real Estate School

An expired listing isn’t the end of the world and it isn’t the end of your relationship with a client. However, you will have to put in a little work to keep the seller’s trust and make sure you do everything you can to get their home sold. Here are 5 tips for what to do when your listing is about to expire:

1. Check your Multiple Listing Service

Find the average number of days on the market for homes comparable to your listing, and use this figure to demonstrate to the owner that the listing should be extended.

2. Complete a CMA

This can be used to determine whether the price on your listing still reflects the market price. It may be the case that your client is trying to get too much for a property that is not worth it. Try to use these numbers to convince them that the house will be more likely to sell at a lower price.

3. Discuss with your clients what you’ve done to market the house

Develop a new marketing plan with a different approach, and present it to the sellers when you ask for a renewal. Don’t wait until the last minute to discuss a listing extension with your client. Your goal is to build trust, and discussing extension options before the listing expires lets the client know that you are organized and aware of the situation with the expired listing.

4. Try to get information from other real estate agents about your listings

Perhaps you can form a solid relationship with a mentor agent who can give you advice about your listings and give you possible tips for improvement.

5. Earn a referral fee if nothing else

If you don’t think you’ll be able to sell the listing, let a trusted colleague know it’s about to expire, and earn a referral fee. Using these ideas will have you better equipped to handle a listing that is about to expire and inspire confidence in your client.

Coming soon:

How to Approach a FSBO

If you are a new Florida real estate professional, make sure you complete your Post-Licensing Education before your 1^st license expiration date. If you are a seasoned veteran, it’s never too early to get your Continuing Education done. Either way, Larson Educational Services has you covered with timely and market-ready information taught in professional classrooms by instructors who care about your success. Learn more about the courses we have to offer in Fort Myers, Naples or Online at the following link - http://www.larsoned.com/realestate/ - or simply call a friendly Larson representative at (239) 344-7510.

 Larson Educational Services looks forward to earning the right to be your real estate school of choice!

 Larson Educational Services
1400 Colonial Blvd. Suite 44
Fort Myers, FL 33907
info@LarsonEd.com 
239-344-7510
  http://www.LarsonEd.com/realestate/licensing/naples-real-estate-school/
Google

Real Estate CAREER NIGHTS in 2014 @ LarsonEd

What is career night?

If you are unsure about whether or not a career in real estate is right for you, this is your chance to get more information prior to spending money on our classes or before submitting an application to the state. It's also a chance for you to learn more about the Real Estate industry and current market from Larson Educational Services, a family owned company with 30 years of real estate education experience.

This 1-hour informational session is provided free of charge in our clean, comfortable and professional classroom environment and is instructed by members of the Larson family. There is no obligation if you attend. Information available includes:

• Education and examination requirements
• Florida Licensing fees
• Traits and skills that lead to success in the industry
• Local Real Estate companies looking to hire newly Licensed real estate professionals

Also, you will get the opportunity to participate in a free drawing to win a $150 scholarship toward our Real Estate Licensing education!

To register simply click a date below, enter your information, and click "Checkout". You may also call us at (239) 344-7510 to register. There is no cost to attend.

Upcoming Career Night Dates

Evening Session: Tuesday evening from 6:30pm-7:30pm
Weekend Session: Saturday morning from 10:30am-11:30am

Tuesday, October 14 (Evening) - Fort Myers

Brad Larson
Larson Educational Services
(239) 344-7510
About Larson Educational Services

Google

Fort Myers CAM School--LarsonEd

Florida 18 Hour CAM Licensing

Credit hours: 18
Tuition: $269.00 (course materials and state exam prep included)

CAM License Course Dates and Times

Weekend Class (Fri & Sat) -- 3073 Horseshoe Drive South, Suite 122, Naples, FL 34104
October 11 & 12 - 8am-6pm
CLICK HERE to Register Online


CAM License Course is the 18-hour required education (License #PRE31) to obtain your Florida Community Association Manager (CAM) license. You'll learn about the Florida CAM licensing requirements, CAM responsibilities, and CAM liabilities and standards of conduct.

A Florida CAM License is required when managing an association of more than 10 units and/or has an annual budget in excess of $100,000. Types of properties that hire CAM License holders are mobile home parks, planned unit developments, homeowners associations, cooperatives, timeshares, condominiums, or other residential units which are authorized to impose a fee that may become a lien on the parcel.

Course registrations at Larson Educational Services can be made by phone (239) 344-7510 or on our website LarsonEd.com. We accept "paid" or "unpaid" registrations at time of enrollment, meaning you can pay your tuition today or wait until you check in on the first day of the class. Either way, your seat in the course will be secured.

Larson Educational Services
Royal Palm Square
1400 Colonial Blvd, Suite 44
Fort Myers, FL 33907
(239) 344-7510
www.LarsonEd.com
Google

Fort Myers Real Estate Education TONIGHT @ LarsonEd

At Fort Myers real estate school, Larson Educational Services (License #ZH1002299), you can complete the steps necessary to obtain your Florida Real Estate License in as little as 30 days. Because our course has a modular format, you can actually mix-and-match dates and locations if you need flexible scheduling. Just contact us and we'll help you put a schedule together. We have real estate courses in Ft. Myers and Naples starting soon, or you can complete the course online. WEEKDAY and WEEKEND class times are 8:30am - 4:30pm. EVENING class times are 6:15pm - 9:45pm.

FORT MYERS
Royal Palm Square at 1400 Colonial Blvd, Suite 44

October 6-10, 13-15 (Weekend)

October 20-23, 27-30, Nov 3-6, 10-13 (Evening)

November 3-7, 10-12 (Weekday)

December 1-5, 8-10 (Weekday)
NAPLES
Horseshoe Park of Commerce at 3073 Horseshoe Dr S, Suite 122

October 20-24, 27-29 (Weekday)

November 10-14, 17-19 (Weekday)

December 1-5, 8-10 (Weekday)
Tuition is $339 and includes your course materials. You can even attend any portion of the course again for review for no additional charge.

If you would like additional information about getting started, take a look at our Step-By-Step Licensing Guide or view our Real Estate Broker Connection page to view information about companies that are hiring newly licensed Sales Associates.

To register, please call a friendly Larson representative at (239) 344-7510 or REGISTER ONLINE. You can even register for the class today and pay for it later. We take registrations all the way up to the first day of class.

Brad Larson

Larson Educational Services

Royal Palm Square

1400 Colonial Blvd, Suite 44

Fort Myers, FL 33907

(239) 344-7510

About Larson Educational Services

Google

Open House Staging Tips--Fort Myers Real Estate School

Fort Myers Real Estate School

If you have decided to hold an open house, these simple staging tips can help increase your odds of finding a buyer and/or finding a prospect who will be interested in another property:

1. Arrive early to stage the property.

This is to ensure that you have all the time you need to take care of the following items. You absolutely must be at the property early.

2. Remove all vehicles from the driveway.

And if it’s possible, get the neighbors to help you out by not parking in front of the house. This keeps the property looking as clean and fresh as possible.

3. Open all the drapes, blinds, and window coverings.

Natural light is your best friend for a home showing—let it in.

4. Turn on every light in the house.

However, keep an ear out for lights that produce noise. It’s best to leave these off.

5. Turn on soft music on each floor to help set a relaxing mood.

This is to help make people feel comfortable in the house, something that will make them more likely to envision themselves in the space, and more likely to purchase the home.

6. Have four-color flyers available filled with quality photos and reasons for a buyer to purchase the home.

7. Put out flyers that contain financing options so buyers can readily determine their monthly mortgage payment.

8. If you are so inclined, and budget permitted, serve refreshments and snacks.

As you can see, the majority of these tips pertain to keeping prospects comfortable in the home and giving them the information necessary for them to make the purchase.

Coming soon:

How to Handle Expired Listings

Larson Educational Services
1400 Colonial Blvd. Suite 44
 Fort Myers, FL 33907
info@LarsonEd.com 
239-344-7510
http://www.LarsonEd.com/realestate/licensing/naples-real-estate-school/ 
Google

Open House Tips Part 2--Fort Myers Real Estate School

Naples Real Estate School

For the first 4 tips, check out part 1 of our open house tips. Once you have selected an area to farm and you have prospected for clients, you will be ready to start selling homes. One tool for selling a client’s home is to hold an open house. The professional real estate community appears to be split on whether it’s a good idea to hold an open house or not. The successful real estate agents we have interviewed report that at least 20% of their sales were to buyers they met at an open house. An open house can be a good source of both buyer and seller leads. Some agents will hold open houses on homes listed by other agents within their firm just for the possibility of gaining leads and experience. Assuming the home is presentable, spotless from top to bottom, priced correctly, and located in a high traffic area, here are tips to improve the odds that the house will sell at an open:

5. Have personal and company information readily available.

Be sure that all of the materials have the same look so people are easily able to associate all of your materials to you.

6. Have community information available as well.

This is where your farming research will come in handy, because you should already know about the area in order to sell people on certain aspects of the community that will appeal to them. However, if you haven’t done the research, be sure to run down to the community hotspots before the open house so you can pick up some of their marketing materials for display.

7. Set out all documents pertaining to the house.

This includes: inspection reports, appraisals or comps, major repairs and warranties, blueprints for additions or future possible improvements.

8. Greet each visitor.

Find out what the buyers are looking for and, if possible, show them why the home fits those requirements.

9. Ask for feedback.

This is where your salesmanship comes out to shine. If you get people to tell you what they don’t like about the property, you can find a way to ease their fears or worries with positive parts of the home or let them know that they may have nothing to worry about.

10. Get an appointment for later.

Grab their information and make a note to give them a call if and when you have a property that may appeal to them more. Using these tips (and the ones from our last post) when holding an open house will increase the odds that the house will sell and/or you will gain more prospects in the process.

Coming soon:

Open House Staging tips

For a list of prospecting tips, check out our previous posts:
Prospecting tips #1
Prospecting tips #2
 Larson Educational Services
1400 Colonial Blvd. Suite 44
Fort Myers, FL 33907
info@LarsonEd.com
239-344-7510
http://www.LarsonEd.com/realestate/licensing/naples-real-estate-school/ 
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Expired Listing Advice--Fort Myers Real Estate School

Fort Myers Real Estate School

An expired listing isn’t the end of the world and it isn’t the end of your relationship with a client. However, you will have to put in a little work to keep the seller’s trust and make sure you do everything you can to get their home sold. Here are 5 tips for what to do when your listing is about to expire:

1. Check your Multiple Listing Service

Find the average number of days on the market for homes comparable to your listing, and use this figure to demonstrate to the owner that the listing should be extended.

2. Complete a CMA

This can be used to determine whether the price on your listing still reflects the market price. It may be the case that your client is trying to get too much for a property that is not worth it. Try to use these numbers to convince them that the house will be more likely to sell at a lower price.

3. Discuss with your clients what you’ve done to market the house

Develop a new marketing plan with a different approach, and present it to the sellers when you ask for a renewal. Don’t wait until the last minute to discuss a listing extension with your client. Your goal is to build trust, and discussing extension options before the listing expires lets the client know that you are organized and aware of the situation with the expired listing.

4. Try to get information from other real estate agents about your listings

Perhaps you can form a solid relationship with a mentor agent who can give you advice about your listings and give you possible tips for improvement.

5. Earn a referral fee if nothing else

If you don’t think you’ll be able to sell the listing, let a trusted colleague know it’s about to expire, and earn a referral fee. Using these ideas will have you better equipped to handle a listing that is about to expire and inspire confidence in your client.

Coming soon:

How to Approach a FSBO

If you are a new Florida real estate professional, make sure you complete your Post-Licensing Education before your 1^st license expiration date. If you are a seasoned veteran, it’s never too early to get your Continuing Education done. Either way, Larson Educational Services has you covered with timely and market-ready information taught in professional classrooms by instructors who care about your success. Learn more about the courses we have to offer in Fort Myers, Naples or Online at the following link - http://www.larsoned.com/realestate/ - or simply call a friendly Larson representative at (239) 344-7510.

 Larson Educational Services looks forward to earning the right to be your real estate school of choice!
 Larson Educational Services
 1400 Colonial Blvd. Suite 44
Fort Myers, FL 33907
  info@LarsonEd.com 
239-344-7510
http://www.LarsonEd.com/realestate/licensing/naples-real-estate-school/ 
Google

Florida CAM License School in Fort Myers and Naples

Florida 18 Hour CAM Licensing

Credit hours: 18
Tuition: $269.00 (course materials and state exam prep included)

CAM License Course Dates and Times

Weekday Class (Thu & Fri) -- Royal Palm Square, 1400 Colonial Blvd, Suite 44, Fort Myers, FL 33907
September 18 & 19 - 8am-6pm
CLICK HERE to Register Online


CAM License Course is the 18-hour required education (License #PRE31) to obtain your Florida Community Association Manager (CAM) license. You'll learn about the Florida CAM licensing requirements, CAM responsibilities, and CAM liabilities and standards of conduct.

A Florida CAM License is required when managing an association of more than 10 units and/or has an annual budget in excess of $100,000. Types of properties that hire CAM License holders are mobile home parks, planned unit developments, homeowners associations, cooperatives, timeshares, condominiums, or other residential units which are authorized to impose a fee that may become a lien on the parcel.

Course registrations at Larson Educational Services can be made by phone (239) 344-7510 or on our website LarsonEd.com. We accept "paid" or "unpaid" registrations at time of enrollment, meaning you can pay your tuition today or wait until you check in on the first day of the class. Either way, your seat in the course will be secured.

Larson Educational Services
Royal Palm Square
1400 Colonial Blvd, Suite 44
Fort Myers, FL 33907
(239) 344-7510
www.LarsonEd.com
Google

Open House Tips Part 1--Naples Real Estate School

Naples Real Estate School

Once you have selected an area to farm and you have prospected for clients, you will be ready to start selling homes. One tool for selling a client’s home is to hold an open house. The professional real estate community appears to be split on whether it’s a good idea to hold an open house or not. The successful real estate agents we have interviewed report that at least 20% of their sales were to buyers they met at an open house. An open house can be a good source of both buyer and seller leads. Some agents will hold open houses on homes listed by other agents within their firm just for the possibility of gaining leads and experience. Assuming the home is presentable, spotless from top to bottom, priced correctly, and located in a high traffic area, here are tips to improve the odds that the house will sell at an open:

1. Try different times and days.

You may find that the prospects in your farm area do not turn out to open houses on Saturday afternoons because the people in the area are really big into college football, but late Sunday mornings yield a good turnout because they don’t care about the NFL games on Sundays. This will simply take some time to figure out what works best for the area.

2. Invite neighbors and targeted prospects.

Maybe you know of a certain prospect who would have a unique interest in the house you are showing because it offers them a chance to expand their living space. And you know what this prospect is looking for because you have been keeping in touch with them. Invite them to the open house even if they live in an area outside of your farm, because this prospect with the unique interest in a property will be more likely to make the purchase.

3. Place signs at appropriate areas.

Also, remember to include your name on the sign so even if people are not interested in that open house, they can come out to more of your showings in the future.

4. Advertise online.

It’s 2014. You have no reason not to be advertising your open house online. However, be careful about spamming your Facebook friends with open house information that does not pertain to them because that is a sure way to get blocked (this applies to any social media website). Write colorful, descriptive ads and place them in web classifieds or open house directories. Using these 4 tips when holding an open house will increase the odds that the house will sell and/or you will gain more prospects in the process.

Coming soon:

Open House Tips: Part 2

For a list of prospecting and farming tips, check out our previous posts:
Prospecting tips #1
Prospecting tips #2
Farming tips #1
 Larson Educational Services
1400 Colonial Blvd. Suite 44
Fort Myers, FL 33907
info@LarsonEd.com 
239-344-7510
http://www.LarsonEd.com/realestate/licensing/naples-real-estate-school/ 
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Real Estate CAREER NIGHTS in 2014 @ LarsonEd

What is career night?

If you are unsure about whether or not a career in real estate is right for you, this is your chance to get more information prior to spending money on our classes or before submitting an application to the state. It's also a chance for you to learn more about the Real Estate industry and current market from Larson Educational Services, a family owned company with 30 years of real estate education experience.

This 1-hour informational session is provided free of charge in our clean, comfortable and professional classroom environment and is instructed by members of the Larson family. There is no obligation if you attend. Information available includes:

• Education and examination requirements
• Florida Licensing fees
• Traits and skills that lead to success in the industry
• Local Real Estate companies looking to hire newly Licensed real estate professionals

Also, you will get the opportunity to participate in a free drawing to win a $150 scholarship toward our Real Estate Licensing education!

To register simply click a date below, enter your information, and click "Checkout". You may also call us at (239) 344-7510 to register. There is no cost to attend.

Upcoming Career Night Dates

Evening Session: Tuesday evening from 6:30pm-7:30pm
Weekend Session: Saturday morning from 10:30am-11:30am

Saturday, September 6 (Weekend) - Fort Myers

Brad Larson
Larson Educational Services
(239) 344-7510
About Larson Educational Services
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Fort Myers Real Estate School

Family-owned and operated Larson Educational Services (License #ZH1002299) is the #1 real estate education provider in SW Florida. We train more new licensees than all other real estate schools in SW Florida combined! We are NOT affiliated with a real estate brokerage which means our only focus is on education. Here's what sets us apart from the rest:

*Flexible scheduling*
Our course has a modular format meaning you can mix-and-match dates and locations. We do not have a minimum class enrollment size, meaning we NEVER cancel a class. View our Online Course Calendar to see our upcoming course dates.

*1-Year Tuition policy*
You can re-attend and review our course as many times as you like within a 1 year period for no additional charge

*Top-notch instructors*
Our instructors are licensed and professionally trained and provide an excellent classroom experience

*Excellent customer service*
Everything we do is oriented from the students' perspective meaning when you call us, you get a real-live person to talk to, not to mention, we're very friendly:)

*30 Days to Success*
In a survey of 150 of our students who attended class in the past 3 months, more than 50% of them completed the class and passed the state exam in 30 days or less. Our Step-By-Step Licensing Guide will help get the process started.

*Fun experience*
We understand that "going back to school" is not at the top of your to-do list, so we make sure you have a comfortable learning environment that is geared toward your comfort, and our interactive and energetic instructors make sure you have an enjoyable experience

If you would like to learn more about the process of obtaining your Florida Real Estate License, or have any questions about our services, please call a friendly Larson representative at (239) 344-7510. We'll be happy to take your call!

Brad Larson
Larson Educational Services
Royal Palm Square
1400 Colonial Blvd, Suite 44
Fort Myers, FL 33907
(239) 344-7510
About Larson Educational Services
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Farming Part 2--Naples Real Estate School (VIDEO)

Naples Real Estate School

http://www.larsoned.com/realestate/licensing/naples-real-estate-school/

Farming Part 2--Naples Real Estate School

Learn more about the courses we have to offer in Fort Myers, Naples or Online at the following link - http://www.larsoned.com/realestate/ - or simply call a friendly Larson representative at (239) 344-7510.

Larson Educational Services looks forward to earning the right to be your real estate school of choice!

What is prospecting? Watch the introduction video here: https://www.youtube.com/watch?v=-TKNctwEPVA

Register for class: http://www.larsoned.com/realestate/licensing/naples-real-estate-school/

Subscribe to our Youtube channel: http://www.youtube.com/subscription_center?add_user=LarsonEducationalFL

Like us on Facebook: https://www.facebook.com/LarsonEducationalServices

Follow us on LinkedIn: http://www.linkedin.com/company/larson-educational-services

Larson Educational Services
Royal Palm Square
1400 Colonial Blvd, Suite 44
Fort Myers, FL 33907
239-344-7510
http://www.larsoned.com/
Google

Developing Your Farm Part 2--Naples Real Estate School

Naples Real Estate School

As you saw in our previous post, Farming is the process real estate agents working or prospecting an area of interest for sellers and buyers. For a refresher on Prospecting, check out our post called “What is Prospecting, Why is it Necessary, and Why it Scares Most Agents.” Once you have selected the area you want to farm using the criteria outlined in the previous post, you will need to do some more research. You have now selected an area you may want to farm based on your feelings or first impressions, now you need to see if the data back up your notions.

What should you look for when researching the area you want to farm?

1. Write down every listing in the area and who has it.

Be aware if there is one dominant agent. You shouldn’t, however, let yourself be intimidated by a prominent agent. You know what you are capable of and what your strengths are, and there is no way one single agent has every niche covered. Find a way to enter the niche in the market and expand from there. However, if there is not already a dominant agent, that only means you can become the dominant agent.

2. Make your own directory of the area you plan to farm.

You can order this directory any way you like to make the information easier to understand based on your goals and preferences.

3. Tour homes currently on the market.

This helps you increase your intimacy with the market in a way that you probably can’t get by looking at listings online. The more intimate you are with the farming area, the more easily you can sell it.

4. Use sold information to track activity over the past two years.

We would usually say to track this information all the way back to five years ago (in this case it would be 2007), but the listing information from before the bubble burst will not be helpful. Remember, it’s better to work smart rather than work hard.

5. Become familiar with major points of interest in the area.

Is there a large shopping center? Is there a baseball spring training facility nearby? Is there a park in the neighborhood? The more information you know about the farming area, the better off you will be. When you do choose your farming area, and you are out prospecting for new buyers and sellers, remember to keep in touch with past clients. If you keep track of where they are at in their lives by staying in touch with them on a regular basis. People will remember the simple action of sending a card or giving them a call and will remain loyal to you as an agent. Using these ideas for research, you will be better equipped to decide if an area is suitable for you to becoming your farming area.

Coming soon:

Open house tips: Part 1

For a list of prospecting tips, check out our previous posts here and here.
 Larson Educational Services
1400 Colonial Blvd. Suite 44
Fort Myers, FL 33907
info@LarsonEd.com 
239-344-7510
http://www.LarsonEd.com/realestate/licensing/naples-real-estate-school/
Google

Real Estate CAREER NIGHT TONIGHT @ LarsonEd

What is career night?


If you are unsure about whether or not a career in real estate is right for you, this is your chance to get more information prior to spending money on our classes or before submitting an application to the state. It's also a chance for you to learn more about the Real Estate industry and current market from Larson Educational Services, a family owned company with 30 years of real estate education experience.

This 1-hour informational session is provided free of charge in our clean, comfortable and professional classroom environment and is instructed by members of the Larson family. There is no obligation if you attend. Information available includes:

• Education and examination requirements
• Florida Licensing fees
• Traits and skills that lead to success in the industry
• Local Real Estate companies looking to hire newly Licensed real estate professionals

Also, you will get the opportunity to participate in a free drawing to win a $150 scholarship toward our Real Estate Licensing education!

To register, enter this url into your search bar: http://www.larsoned.com/realestate/licensing/career-nights/. You may also call us at (239) 344-7510 to register. There is no cost to attend.

Upcoming Career Night Dates

Evening Session: Tuesday evening from 6:30pm-7:30pm
Weekend Session: Saturday morning from 10:30am-11:30am

Tuesday, August 5 (Evening) - Fort Myers

Tuesday, August 19 (Evening) - Naples

Saturday, September 6 (Weekend) - Fort Myers

Tuesday, September 23 (Evening) - Naples

Tuesday, October 14 (Evening) - Fort Myers

Tuesday, October 28 (Evening) - Naples

Saturday, November 8 (Evening) - Fort Myers

Tuesday, December 2 (Evening) - Naples

Tuesday, December 9 (Evening) - Fort Myers

Brad Larson
Larson Educational Services
(239) 344-7510
www.LarsonEd.com
Google

The 4 S's of Prospecting--Fort Myers Real Estate School

Presented by Fort Myers real estate

 school Larson Educational Services

If you have followed our prospecting tips Part 1 and Part 2, you should have a significant sphere of influence that includes a ton of prospects.

All of our prospecting tips so far have been focused on how to get prospects, this post is about how to maintain them. These are The 4 S’s of Prospecting, or what to do with a prospect once they give you their business card or other contact information.

1. See

See the prospects. Make face-to-face contact with them so you are in their mind when they need to sell a home. You don’t have to be pushy, but make sure they know that you are in the business of real estate so they know you are the one to call to help with their next purchase or sale.

2. Save

Save their information and mark them with leads to other people they may know who could be potential clients. Keep track of pertinent information they have given you, such as life goals, upcoming location changes, and housing needs.

3. Schedule

Set an appointment to meet with them and make sure you keep that appointment. If they are willing to give you their time they will be looking for you to prove that you are trustable. The best way to gain the trust of a prospect is to do what you say you will do. There is no faster way to lose a prospect than to be late for an appointment.

4. Sell

This is the ultimate goal, isn’t it? Sell them something. And if they aren’t buying or selling, maybe they have a friend who is or a family member who will. You never want to lose a potential prospect because of a bad interaction.

Don’t feel like reading? Perfect! Larson Educational Services has quick videos with prospecting tips available here and here.

Coming soon: Developing Your Farm Part 1––Selecting Your Sphere of Influence

If you are a new Florida real estate professional, make sure you complete your Post-Licensing Education before your 1st license expiration date. If you are a seasoned veteran, it’s never too early to get your Continuing Education done. Either way, Larson Educational Services has you covered with timely and market-ready information taught in professional classrooms by instructors who care about your success.

Learn more about the courses we have to offer in Fort Myers, Naples or Online at the following link - http://www.larsoned.com/realestate/ -- or simply call a friendly Larson representative at (239) 344-7510.

Larson Educational Services looks forward to earning the right to be your real estate school of choice!

Brad Larson
Larson Educational Services
1400 Colonial Blvd.
Suite #144
Fort Myers, FL 33905
info@LarsonEd.com
239-344-7510
http://www.LarsonEd.com/realestate/licensing/naples-real-estate-school/
Google

Top 10 Prospecting Tips for Real Estate Agents: Part 2 (Video)

http://www.larsoned.com/realestate/licensing/naples-real-estate-school/

Naples Real Estate School Larson Educational Services gives you another episode of tips for real estate agents looking to prospect for buyers and sellers.

Watch Part 1 from LarsonEd: https://www.youtube.com/watch?v=EPJKVbe08p0

Register for Post-Licensing class: http://www.larsoned.com/realestate/post-licensing/

Read more: http://naplesrealestateschool.net/2014/07/10/top-10-prospecting-tips-for-real-estate-agents-part-2/

Subscribe to our Youtube channel: http://www.youtube.com/subscription_center?add_user=LarsonEducationalFL

Like us on Facebook: https://www.facebook.com/LarsonEducationalServices

Follow us on LinkedIn: http://www.linkedin.com/company/larson-educational-services

Larson Educational Services
Royal Palm Square
1400 Colonial Blvd, Suite 44
Fort Myers, FL 33907
239-344-7510
http://www.larsoned.com/
Connect with me on Google+

Top 10 Prospecting Tips for Real Estate Agents: Part 2

Top 10 Prospecting Tips for Real Estate Agents (Part 2)

For a quick introduction to prospecting, check out our post, “What is Prospecting, Why is it Necessary, and Why it Scares Most Agents."

And click here for Part 1 of the Top 10 Prospecting Tips for Real Estate Agents.

Now that you know what prospecting is and why it’s important, we can get into the details of how exactly to prospect for clients. Most of these tips require no special talent, only effort and organization, but they will put you on the fast-track to finding buyers and sellers who want to do business with you.

5. Practice proper phone etiquette

When you call to introduce yourself or check in with a prospect, ask if they are busy. If so, see if there is a better time to call them back. It’s important to be persistent when you’re selling homes, but if the prospect is giving you a stand-offish vibe, then it’s best to back off.

4. Hand-address any mail you send

Hand-written letters increase the likelihood that they’ll be opened because they add a personal touch. Mailing too many letters to hand-address? Choose a computer typeface that looks like handwriting and the effect can still be noticed.

 3. Contact your best prospects first

Time is finite, and if you are doing your job right with prospecting, you will have so many people in your phone that you won’t be able to contact all of them for every listing. So contact your best prospects first, the ones who you know would be interested in a certain property and are pre-approved.

2. Build your email list

You can do this by sponsoring an occasional online contest. Tell interested prospects they must enter via email and will be notified the same way. Offer a good prize—a television or a dinner for two at a hot restaurant. For each contest offer a different kind of prize. Sooner or later, you’ll motivate most people to participate.

1. Ask prospects for just 5 minutes

Tell them that in exchange for a 5 minute appointment you will give them tips on how to increase their home’s value—and stick to it! When that 5 minutes is up, let them know that you appreciate their interest but the time they promised you has run out. More often than not, this show of respect will get them to invest even more time into you because they will see this as a trust-worthy attribute.

Coming soon: The 4 S’s of the Prospecting Cycle.

If you are a new Florida real estate professional, make sure you complete your Post-Licensing Education before your 1^st license expiration date. If you are a seasoned veteran, it’s never too early to get your Continuing Education done. Either way, Larson Educational Services has you covered with timely and market-ready information taught in professional classrooms by instructors who care about your success.

Learn more about the courses we have to offer in Fort Myers, Naples or Online at the following link - http://www.larsoned.com/realestate/ - or simply call a friendly Larson representative at (239) 344-7510.

Larson Educational Services looks forward to earning the right to be your real estate school of choice!

Brad Larson

Larson Educational Services

1400 Colonial Blvd.

Suite #144

Fort Myers, FL 33907

info@LarsonEd.com

239-344-7510

www.LarsonEd.com
Google

Career Night TONIGHT at LarsonEd from 6:30pm-7:30pm

What is career night?


If you are unsure about whether or not a career in real estate is right for you, this is your chance to get more information prior to spending money on our classes or before submitting an application to the state. It's also a chance for you to learn more about the Real Estate industry and current market from Larson Educational Services, a family owned company with 30 years of real estate education experience.

This 1-hour informational session is provided free of charge in our clean, comfortable and professional classroom environment and is instructed by members of the Larson family. There is no obligation if you attend. Information available includes:

• Education and examination requirements
• Florida Licensing fees
• Traits and skills that lead to success in the industry
• Local Real Estate companies looking to hire newly Licensed real estate professionals

Also, you will get the opportunity to participate in a free drawing to win a $150 scholarship toward our Real Estate Licensing education!

To register simply click a date below, enter your information, and click "Checkout". You may also call us at (239) 344-7510 to register. There is no cost to attend.

Upcoming Career Night Dates

Evening Session: Tuesday evening from 6:30pm-7:30pm
Weekend Session: Saturday morning from 10:30am-11:30am

Tuesday, July 8 (Evening) - Fort Myers

Tuesday, July 22 (Evening) - Naples

Brad Larson
Larson Educational Services
(239) 344-7510
About Larson Educational Services
Connect with me on Google+

Top 10 Real Estate Prospecting Tips: Part 1 (VIDEO)

http://www.larsoned.com/realestate/li...

Top 10 Real Estate Prospecting Tips: Part 1

Naples real estate school Larson Educational Services gives you the top ten prospecting tips for real estate agents.

If you are a new Florida real estate professional, make sure you complete your Post-Licensing Education before your 1st license expiration date.

If you are a seasoned veteran, it's never too early to get your Continuing Education done. Either way, Larson Educational Services has you covered with timely and market-ready information taught in professional classrooms by instructors who care about your success.

What is prospecting? Watch the introduction video here:https://www.youtube.com/watch?v=-TKNc...

Register for class: http://www.larsoned.com/realestate/li...

Read the Prospecting press release:http://naplesrealestateschool.net/201...

Subscribe to our Youtube channel:http://www.youtube.com/subscription_c...

Like us on Facebook: https://www.facebook.com/LarsonEducat...

Follow us on LinkedIn: http://www.linkedin.com/company/larso...

Larson Educational Services
Royal Palm Square
1400 Colonial Blvd, Suite 44
Fort Myers, FL 33907
239-344-7510
http://www.larsoned.com/
Connect with me on Google+